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Got the call up! Given the knowledge, expertise and calibre of the other #ai speakers, marketing must have felt it was important to dumb it down a little 😂 https://lnkd.in/eTH3n2kB

Trust isn’t built by using the latest tech, it’s built by using it responsibly and when necessary. Our ‘From Hype to Impact’ blueprint gives you a clear framework for implementing AI ethically, transparently, and in ways that create real value. Download your copy today and build AI strategies your customers believe in.

Still “experimenting” with AI while others are scaling it? Our blueprint breaks down the steps to successfully implement AI strategically, responsibly, and for measurable success. Download your copy today and move your strategy from hype to impact.

Too many businesses are still stuck at the talking stage with AI. Our latest blueprint, ‘From Hype to Impact’, guides you on how to move from scattered trials to structured, measurable success. Download it now and start making AI work for your business.

I spend a LOT of time thinking and talking about AI (ask my wife 👀). Some days, I am in awe of all the ways we’re using AI to help our clients. Other days, it feels overwhelming, like the path to delivering AI responsibly isn’t happening quickly enough. 👉 Despite that, we have already deployed 8+ real AI features into our products & services. 👉 We’re now preparing to have our exemplary approach to responsible AI governance recognised formally. The brilliant team in Marketing (and Studio_Certain) turned the lessons we’ve learnt into a punchy paper. Getting from theory to production: 1️⃣ Download the guide. 2️⃣ Run an AI Amnesty Poll with your team (you’ll be amazed what you learn). 3️⃣ Check out the full white paper for what comes next. AI isn’t about Hype anymore ... it’s about Impact. 🚀 https://lnkd.in/eppXRVGd

Everyone's complaining about prices. But when customers actually walk away from a brand, price doesn't even make the top six reasons. Neither does product. Five of the six come down to communications and customer experiences. We are all focused on pricing and product roadmaps, but then lose people over bad communication. If you're still treating comms as a compliance exercise, you're falling behind. Full white paper here: https://lnkd.in/eqeutwBU Tell me you've never switched provider after a poorly handled call or a series of clumsy communications?