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Revenue teams don't have time to keep up with the latest product features . That's what we've observed. That's what revenue & product leaders at Mash's customers have been telling us. These updates are shared as tribal knowledge in Slack – and get lost. So, the Mash team built a solution – we natively capture product & feature launches, understand the nuances & the utility of different collateral. Mash then makes them available for use in our knowledge AI system. For use on a sales call, meeting prep, up-selling or simply getting a recap at the end of the week.

"Hey can you jump on this customer call? They just have a few technical questions.” This phrase alone has derailed more SE calendars than anything else in B2B… and it’s never a “quick” call! "A few technical questions" turns into a 40-minute deep dive on deployment architecture rather than a conversation around solutions and specific use case. The AE is smiling on camera…. meanwhile you're frantically trying to figure out if that edge case got fixed in v3.2 or v3.4 and sorting what actually matters to win the deal. This happens at every technical B2B company I talk to. The SEs become the knowledge layer. Not deliberately — but by default. The knowledge is fragmented across a dozen tools and nobody can find anything fast enough to answer a question live. So the AE does the rational thing: they ping the person who knows. All with positive intentions. And it’s all because of knowledge chaos! Meanwhile, the SE is also trying to run their own deals, prep for their own calls, and do the job they were actually hired for – and be focused on the largest opportunities. Mash is built for this exact moment. So the answer is findable before the SE gets the tap on the shoulder. So "a few technical questions" actually can be answered by the AE – and more prospects/customers get a first-class experience. And your SEs get to be SEs instead of walking encyclopedias.

Yours truly and the Mash team is going to be visiting San Francisco for Consensus Demofest West Coast on April 22nd. We will be in town from Tue-Thurs talking Knowledge Agents. We’re sponsoring so feel free to come by our booth to talk about knowledge AI. If you're not attending (you should, ping me for a ticket) and want to catch-up, happy to grab time while we're in town. Why are we sponsoring? Demofest is the premier event for presales teams – a B2B team we're built for. Presales runs on tribal knowledge. Which decks actually work. Which objections are coming. What the champion really cares about. How do I handle this last-minute meeting. If you're thinking about Knowledge AI for your revenue team, come talk to us. We'd love to show you what Mash can do – and do general knowledge sharing. Not going? We'll be at Demofest NY on June 17th as well. Drop a comment or DM to connect at either one 👇

Everyone shows the screenshot where their AI product absolutely “nails the answer”. Many are reluctant to show what happens when it can’t... is it going to make something up, or fail gracefully? For us, we’re 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘩𝘢𝘱𝘱𝘺 when Mash knowledge agents don't answer questions when it can’t. We can’t do everything… even though we can spit out text to appear like we can (if we wanted to.) Trust and accuracy matter more than ever. We obsess over this because a bad answer doesn't just erode trust in our tool — if someone accidentally shares it, the prospect or customer on the other end loses trust too. So when Mash agent can’t answer something, here’s what it does instead: —> It tells you it can't answer your question. —> It tells you why (specifically which data sources are lacking) —> And it shows you everything that *is* connected, and exactly what you need to do next to unlock more answers No hallucinations. No dead ends. Clear next steps to keep your team moving and informed. The Knowledge Agents that organically get adopted by your revenue team, and provide value isn't the one that always has an answer… it's the one that knows when it doesn't, and how it can help.

The most reliable knowledge source at most B2B companies is a person named Dan or Sarah who's been there since the Seed Round. You can try and solve this by having folks search Confluence, Notion, Drive. You can paste things into ChatGPT and pray, or use an AI system that just connects via MCP. You can even build a whole internal wiki and assign someone to maintain it. And then when a deal is on the line and you need an answer as quickly as possible? You ping an SME, usually an SE. Not because the team is lazy. Because that person actually knows the answer — with the nuance, the edge cases, and the "well it depends..." context! The old knowledge management industry exists because pinging a subject matter expert doesn't scale. But it works so well that everyone keeps doing it anyway aka "not my problem". Whatever you replace it with has to be faster, more available and just as trusted as Dan and Sarah. Maybe learn everything they know, automatically. That's what we do. Give me a shout to get Mashing.

FREE FOOD & WINE?! 🍽️🍷*** We're buying dinner for a bunch of revenue leaders we've never met. Our marketing guy thinks this is a good idea 🤷♂️ April 1st. Toronto. Trapezi by Mamakas 🫒🍋🥙. Yes, April 1st. No, this isn’t an April Fools joke (𝘗𝘳𝘰𝘣𝘢𝘣𝘭𝘺) Co-hosted by our CEO Jared Nusinoff and Andre King, VP Sales at Rootly. Request access and find out if this is real 🔮: https://luma.com/8vsqw0sy ***"𝘍𝘳𝘦𝘦" 𝘪𝘴 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘢𝘱𝘱𝘳𝘰𝘷𝘢𝘭 𝘣𝘺 𝘵𝘩𝘦 𝘩𝘰𝘴𝘵𝘴, 𝘸𝘩𝘰 𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘣𝘦 𝘴𝘦𝘭𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴. 𝘔𝘶𝘴𝘵 𝘭𝘦𝘢𝘥 𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘲𝘶𝘢𝘭𝘪𝘧𝘺. 𝘕𝘰 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘥𝘰 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘢𝘯𝘥 𝘣𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨. 𝘖𝘧𝘧𝘦𝘳 𝘯𝘰𝘵 𝘷𝘢𝘭𝘪𝘥 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘴𝘢𝘺 "𝘤𝘪𝘳𝘤𝘭𝘦 𝘣𝘢𝘤𝘬" 𝘶𝘯𝘪𝘳𝘰𝘯𝘪𝘤𝘢𝘭𝘭𝘺. 𝘚𝘪𝘥𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘮𝘢𝘺 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘴𝘵𝘳𝘰𝘯𝘨 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵, 𝘢𝘯𝘥 𝘢𝘯 𝘶𝘳𝘨𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘺𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘦𝘴𝘤𝘢𝘭𝘢𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. 𝘔𝘢𝘴𝘩 𝘪𝘴 𝘯𝘰𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘱𝘰𝘴𝘵-𝘥𝘪𝘯𝘯𝘦𝘳 𝘤𝘢𝘳𝘦𝘦𝘳 𝘦𝘱𝘪𝘱𝘩𝘢𝘯𝘪𝘦𝘴, 𝘶𝘯𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘦𝘥 𝘩𝘰𝘵 𝘵𝘢𝘬𝘦𝘴, 𝘰𝘳 𝘢𝘯𝘺 𝘥𝘦𝘢𝘭𝘴 𝘤𝘭𝘰𝘴𝘦𝘥 𝘰𝘷𝘦𝘳 𝘥𝘦𝘴𝘴𝘦𝘳𝘵. 𝘛𝘰𝘳𝘰𝘯𝘵𝘰 𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘴 𝘰𝘯𝘭𝘺. 𝘈𝘱𝘳𝘪𝘭 1𝘴𝘵 𝘰𝘯𝘭𝘺. 𝘖𝘯𝘦 𝘥𝘪𝘯𝘯𝘦𝘳 𝘱𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘙𝘦𝘴𝘶𝘭𝘵𝘴 𝘮𝘢𝘺 𝘷𝘢𝘳𝘺. 𝘝𝘰𝘪𝘥 𝘸𝘩𝘦𝘳𝘦 𝘱𝘳𝘰𝘩𝘪𝘣𝘪𝘵𝘦𝘥 𝘣𝘺 𝘷𝘪𝘣𝘦𝘴.