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Since its inception in 2010, Markswebb has provided unparalleled consulting services to top-tier organizations worldwide. Partnering with us means leveraging years of experience to create impactful digital experiences that resonate with your customers.

Increasing MAU and DAU for large digital products, improving chatbot effectiveness, boosting user loyalty, and reducing churn. In-depth CJM research, identifying and eliminating bottlenecks along the user journey, and building a clear and effective customer path. Over 15 years of experience in MENA region.

In the UAE’s mobile banking landscape, the difference is no longer just about features – it’s about experience. At Markswebb, we analysed 11 leading mobile banking apps and uncovered more than 100 insights and 50+ global best practices to show where users drop off, where clarity disappears, and where trust is lost. For banks and fintechs across the MENA region, this means one thing: adapt your mobile experience now – or risk falling behind. Here’s what we found: • Only 4 out of 11 UAE banks offer fully instant account opening via app — the rest introduce delays or split flows, leading to early user abandonment. • Eight banks hide fees or fail to display them clearly in app flows — users feel surprised, uncertain, and may switch to competitors. • Many banks don’t provide seamless in-app support or trust-building mechanisms – leaving users to "phone in" when frustration hits. What we do at Markswebb: • We dig into actual user behaviour in MENA: how expatriates and local customers use mobile banking, what stops them, what delights them. • We benchmark your app against regional and global best practices, and identify exactly what to fix first to improve loyalty, usage and satisfaction. • We translate these insights into a clear roadmap for your product team – focused on reducing churn, increasing active users, and staying ahead of regional competitors. Ready to shape your mobile banking experience for the next wave of users? Request a brief consultation with our team and see how your product measures up.

📱 Mobile Banking in the UAE: What We Analyzed — and Why It Matters for Fintech Leaders 🇦🇪 Mobile banking has become the primary touchpoint between banks and their customers — and in a highly competitive MENA market, even small UX decisions can have a measurable impact on engagement, loyalty, and growth. In the Mobile Banking Review UAE 2024, Markswebb conducted an in-depth evaluation of 11 leading banks in the UAE, analyzing their mobile apps across key customer journeys and functional areas — from onboarding and daily banking to payments, cards, and customer support. 🎥 Watch the short video overview to quickly understand: • Which banks were included in the research • What areas of the mobile banking experience were assessed • How the study is structured and what it covers 📊 Then explore the full research to see: • Where leading banks set the benchmark — and where opportunities remain • UX patterns that influence MAU, DAU, and user retention • Practical insights for improving the effectiveness of mobile banking products in the MENA region 👉 Start with the video, then dive into the research to see how your mobile bank compares — and where you can move faster than the market. #Fintech #MobileBanking #UXResearch #DigitalBanking #MENA #UAE #ProductLeadership #CX

Increasing MAU and DAU for large digital products, improving chatbot effectiveness, boosting user loyalty, and reducing churn. In-depth CJM research, identifying and eliminating bottlenecks along the user journey, and building a clear and effective customer path. Over 15 years of experience.

At Markswebb, we specialize in advancing digital products using proven research methods. Since 2010, we've partnered with leading banks, IT companies, and startups to deliver exceptional results. Discover how our expertise can elevate your business's online presence and customer engagement.