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A global colocation and infrastructure provider came to us with 3rd party intent fully deployed and a BDR team not using it to determine which accounts got worked. In six weeks we configured our Signal-to-Action model for their ICP and stood up the first live plays. In 90 days: 100 buying-group qualified leads. 14.2% determination-to-BQL conversion. $15M–$25M in attributed pipeline. Fixed scope. Three tiers.

Are your first and third-party signals actually driving pipeline decisions? The 2026 State of the BDR found that 90% of B2B teams have the tools, and only 2% use them the way they were designed to work. Take our Signal Readiness Assessment to learn where you stand across six dimensions in 18 questions. You get a personalized score, a maturity rating, specific recommendations prioritized by impact, and a free one-hour review with our team. Free, no sales pitch.

The 2026 State of the BDR report surveyed 872 sales teams. 90% had the tools to identify in-market accounts. Only 2% used that data to determine which accounts get worked. Take our free five-question, 2-minute self-check based on the five operationalization gaps the research identified. The results tell you exactly which ones apply to your team.

Every year, hundreds of BDRs share what's actually happening in their role - the quotas, the AI tools, the pressure from above. The results become the industry benchmark - the 6sense State of the BDR report. This year, we've partnered with them to create the report and are looking for UK voices. 8 minutes. Anonymous., and you can a £10 UberEats credit as a thank-you.

AI was supposed to change everything for BDRs. But the data tells a more complicated story. We've teamed up with 6sense to run the annual State of the BDR survey and this year we want to hear from UK and Ireland-based SDRs and BDRs. What's your reality? The survey takes only 8 minutes and is anonymous - we will send you a £10 UberEats credit for your time.

AI was supposed to change everything for BDRs. But the data tells a more complicated story. We've teamed up with 6sense to run the annual State of the BDR survey and this year we want to hear from UK and Ireland-based SDRs and BDRs. What's your reality? The survey takes only 8 minutes and is anonymous - we will send you a £10 UberEats credit for your time.