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We're delighted to welcome Candid Marketing as the Gold Sponsor for Marketing Now - Digital Summit 26. Candid Marketing specializes in a full spectrum of Out-of-Home (OOH) advertising solutions across both print and digital platforms — from conventional hoardings to digital streamers and iconic installations. Every campaign the agency builds is designed to captivate audiences and deliver measurable results. Operating Pan Pakistan, Candid Marketing serves clients nationwide through its offices in Lahore, Karachi, and Multan, backed by a strong media presence across key urban and rural markets. Over the years, the agency has had the privilege of partnering with some of Pakistan's most recognized brands, including KFC, Ufone, Stylo, Gul Ahmed, Hamdard, Zellbury, Beechtree, Kiko Milano, Unilever, PSO, Fatima Fertilizer, Maple Leaf, Jetour, and Chery Master Motors, among many others. What sets its execution apart is a consistent blend of: Strategic media placement — the right sites, aligned to audience and objective Creative execution — concepts built to command attention Flawless fabrication — production quality that holds up at scale Real-time campaign monitoring — full visibility from launch to wrap Whether it's a national rollout or a city-specific launch, Candid Marketing's experience, scale, and commitment to excellence make it the trusted OOH advertising partner for Pakistan's leading brands.

Speaker Spotlight: Khawar Siddiqui joins the fireside chat panel at Marketing Now - Digital Summit 26. He leads the Marketing and Communications function at TPS Worldwide, a global payment technology company that enables banks, financial institutions, and payment providers to build, manage, and modernize digital payment ecosystems. With 15+ years in brand, marketing, and corporate communications, he has led major launches including QMobile in Pakistan and KTrade, the country's first online investment app, alongside leadership roles at FrieslandCampina, Beaconhouse Group, and Assurety Consulting. At the Digital Summit 26, he joins the Fireside Chat Panel on Cash Over Cards & Wallets: Why Pakistani Consumers Still Don't Trust Online Payments, exploring why accelerating digital payments requires trust as much as technology. 8 August 2026 | Salim Habib University, Karachi Register now: https://lnkd.in/dxWQ6DKk Nasir Sheikh, Mohsin Ali Sadiq, Bilal Ahmed, MPhil, A. Zulqarnain, Dr. Shamaila Burney, Areeba Ghazal, Muhammad Salik Gadit, Syed Waqas Pervez, Amber S., Hassaan ., Uzma Mehtab, Raheel Lakhani, Zohad Ahmed, Rohail Imtiaz #MarketingNow #DigitalSummit26

Speaker Spotlight: Saad Ul Haque, joins the fireside chat panel at Marketing Now - Digital Summit 26. As Business Head - Consumer & Marketing at M&P Express Logistics, he sits at the intersection of brand, sales, and the cash collection that holds one of Pakistan's largest COD-driven logistics networks together. He brings that first-hand view of trust, cash, and the last mile - the Real Cost of COD, to the panel. 8 August 2026 | Salim Habib University, Karachi Register now: https://lnkd.in/dxWQ6DKk Nasir Sheikh, Mohsin Ali Sadiq, Bilal Ahmed, MPhil, A. Zulqarnain, Dr. Shamaila Burney, Areeba Ghazal, Muhammad Salik Gadit, Syed Waqas Pervez, Amber S., Hassaan ., Uzma Mehtab, Raheel Lakhani, Zohad Ahmed, Rohail Imtiaz #MarketingNow #DigitalSummit26

Another reason to be excited for Marketing Now - Digital Summit 26. Golootlo is giving every attendee a FREE Gold Subscription. That's up to 50% OFF, access to 30,000+ brands, and savings available anywhere, anytime. Because a great day of learning should come with a few perks too. 8 August 2026 | Salim Habib University, Karachi Register now: https://lnkd.in/dxWQ6DKk Nasir Sheikh, Mohsin Ali Sadiq, Bilal Ahmed, MPhil, A. Zulqarnain, Dr. Shamaila Burney, Areeba Ghazal, Muhammad Salik Gadit, Syed Waqas Pervez, Amber S., Hassaan ., Uzma Mehtab, Raheel Lakhani, Zohad Ahmed, Rohail Imtiaz #MarketingNow #DigitalSummit26

Marketing Now is proud to welcome Digital Leaders Pakistan as an Outreach Partner for Digital Summit 26. Digital Leaders Pakistan is a non-profit platform driving innovation and collaboration across the digital space — bringing together business, government, and civil society to harness technology for positive impact. Their network of change agents makes them a natural partner for a summit built to spotlight winning strategies from the industry's best. Special Thanks to Ms.Ashifa Paracha and Mr.Muhammad Ibtesaam Paracha for their support. 8 August 2026 | Salim Habib University, Karachi Register now: https://lnkd.in/dxWQ6DKk Nasir Sheikh, Mohsin Ali Sadiq, Bilal Ahmed, MPhil, A. Zulqarnain, Dr. Shamaila Burney, Areeba Ghazal, Muhammad Salik Gadit, Syed Waqas Pervez, Amber S., Hassaan ., Uzma Mehtab, Raheel Lakhani, Zohad Ahmed, Rohail Imtiaz #MarketingNow #DigitalSummit26

Speaker Spotlight: Umair Ali Khan, joins the fireside chat panel at Marketing Now - Digital Summit 26. Umair heads Enterprise Business at JazzCash, where he helps shape how one of Pakistan's largest digital financial services platforms serves the market through secure, scalable payment solutions. He leads a portfolio that includes Payment Gateways, Corporate Disbursements, Collections, BNPL, QR Solutions, Payroll Digitization, and Insurance. With more than 16 years of experience across digital payments, enterprise financial solutions, telecom, FMCG, and pharmaceuticals, Umair has built a career at the intersection of commercial strategy and business growth. At JazzCash, he has held key leadership roles including Head of Business Support (North), Regional Business Head (South), and now leads Enterprise Business nationwide. Before joining JazzCash, he spent over a decade in sales, sales operations, and trade marketing with leading FMCG and pharmaceutical companies such as Continental Biscuits Limited, ICI Pakistan, Nestlé Pakistan, FrieslandCampina, and Novartis. Having worked across multiple industries and domains, Umair has consistently explored one fundamental question: Is trust won at the point of sale, or at the moment of fulfillment? His perspective on the panel will focus not just on why Pakistanis remain cautious about digital payments, but on how businesses can build the trust required to earn every transaction. 8 August 2026 | Salim Habib University, Karachi Register now: https://lnkd.in/dxWQ6DKk Nasir Sheikh, Mohsin Ali Sadiq, Bilal Ahmed, MPhil, A. Zulqarnain, Dr. Shamaila Burney, Areeba Ghazal, Muhammad Salik Gadit, Syed Waqas Pervez, Amber S., Hassaan ., Uzma Mehtab, Raheel Lakhani, Zohad Ahmed, Rohail Imtiaz #MarketingNow #DigitalSummit26