Mailtrap

Mailtrap Community is now live! 🎉 I’m so happy we now have a place where you can talk about email sending, share your experience and best practices, ask questions, suggest features, and connect with other Mailtrap users. Our team is there too, so it’s also a chance to talk directly with the people behind Mailtrap. I’m really excited about all the conversations we’ll have there. Come join us - let’s hang out and talk email! 💌 https://mailtrap.io/lerc

Mailtrap now has a dedicated community where you can connect with other Mailtrap users and the Mailtrap team, share how you're using the product, troubleshoot together, and help shape what we build. It's the place to: ❇️ Q&A and troubleshooting ❇️ Best practices and tips ❇️ Share what you're building ❇️ Talk to the Mailtrap team Be our guest and join the conversation at community.mailtrap.io See you there!

Do people even read promo emails nowadays? And if yes, when? We analyzed tens of thousands of email campaigns within a 3-month timespan. The results surprised us… The highest open rates for transactional emails were predictable: (Mondays-Wednesdays). Open rates for bulk and marketing emails on average? 📈 Highest open rates: Sundays 📈 Second highest: Saturdays And we were like wait... what? We have a few theories on what’s happening with promo emails on the weekends. Theory 1: People actually enjoy reading marketing emails on weekends Maybe Sunday mornings with coffee = browsing promotions and deals. Less work stress, and more time to engage with the content people actually want? Theory 2: Inbox competition Weekdays are flooded with work emails, transactional messages, and urgent notifications. Maybe on Sunday, after the inbox is cleaned, there’s more visibility? Theory 3: AI is changing the game Apple Mail Privacy Protection, Gmail's AI categorization, Outlook's Focused Inbox. Are these three treating marketing emails differently based on when they arrive? Is AI creating artificial "better" times to send? Theory 4: It's a self-fulfilling prophecy Fewer companies send marketing emails on weekends → Less inbox competition → Higher engagement? But here's the uncomfortable question: Are we optimizing for open rates or are we optimizing for conversions? Just because someone opens your promotional email on Sunday doesn't mean they're in a buying mindset. So email people, here are two questions for you: 📊 What's your experience? Do your marketing emails perform better on weekends? 🤔 Are you optimizing for opens, or for actual business outcomes? Drop your thoughts in the comments below.

We used to joke in the team that Mailtrap is the 'last' developer tool without a dark mode. The reason was simple: priorities. Launching a feature isn't just about what looks cool. It’s about the hard choices you make to get there. As a bootstrapped company, we must be very intentional about how we spend our resources. For the last few years, our focus has been strictly on what our customers needed to run their email flows: security, infrastructure, and performance. Vibe is important, but reliability is why people trust us. I'm glad we’ve reached a stage where we can finally tick this box for the community. It looks great, but what's more important, it means our foundation is exactly where it needs to be. And yes, Dark mode is live! 😎

Mailtrap x Zapier: Trigger, test, send. Your emails are fully automated now!

Take advantage of Mailtrap x Make integration. Your emails are fully automated now!