MadeBrave ads

Brand architecture is a revenue decision in M&A. It determines where trust transfers, how fast you integrate, and whether revenue holds while you scale. Get it right and brand architecture accelerates growth, sharpens go-to-market, aligns teams, and strengthens the exit story. Get it wrong and value fragments, complexity creeps in, and integration slows just when momentum matters most. During this webinar we'll explore how brand architecture is a strategic lever that will help you: - Reduce risk - Focus investment - Turn acquisition activity into sustained value creation We'll also show you: - How brand architecture works as a value lever - How to pick the right model for your deal - How to transition without bleeding revenue As always, we’ll wrap up with practical takeaways and a live Q&A. More details: 18th of February 12 - 1pm BST Free to attend Your hosts: Mike Brooke, Strategy Director Jude Kerrigan, Group Account Director

We just scooped a Creative Floor Healthcare Award ...for comedy. That's right, comedy. In healthcare. For a campaign about colorectal cancer screening. We could’ve taken the safe, traditional healthcare advertising route. And ended up with safe, traditional results. Instead, we leaned into humour. Because humour is human. And if we wanted people to talk about colorectal cancer, we had to make it easier to talk about. Not harder. And that’s exactly what we did with this campaign. Ready to see how we pulled it off? Bottoms up - https://lnkd.in/evX7zj3j #HealthcareMarketing #HealthcareCampaign #CreativeFloorAwards #MadeBrave

World Cancer Day is a reminder that awareness often starts with a conversation—especially when it comes to colorectal cancer. So we created a campaign where no one talks about colorectal cancer. Our Creative Director, Jamie Axford, shows how we cracked the code for this leading medical device manufacturer - https://lnkd.in/e3jgPr83 #WorldCancerDay #AwarenessCampaign #ColorectalCancer #MadeBrave

Over 500,000 people in the UK are living with Inflammatory Bowel Disease. IBD is a chronic condition that forces people into isolation, forcing them to plan their entire lives around where the toilets are. When Catherine McEwan Foundation asked us to help them cut through the noise, we knew we couldn't do the same old sh*t. We needed to roll out something completely unexpected. Come see how we created an OOH world-first for this integrated campaign, raising awareness for IBD and highlighting the loneliness faced by millions living with this condition. https://lnkd.in/eukiYAD9

“Living with type 1 diabetes is like having to constantly keep a balloon in the air.” This was a singular idea our team developed for a strategic brand campaign that helped a leading global medical device company challenge stigma and connect with their audience like never before. Read the case study to see how - https://lnkd.in/d9D8-57Q

Refugees arriving in Glasgow after being forced to leave their homes aren’t always prepared for a west coast winter. That's why we’re partnering with The Social Hub (B Corp™) Glasgow, BD Print, and IKEA to collect winter wear for our friends at Refuweegee to make sure refugees arrive to a warm welcome – even when it’s freezing out. Keen to get involved? Drop by The Social Hub Glasgow to donate a new or good-as-new coat, jacket, scarf or gloves — anything cosy you can spare — between now and December 15th. Just keep an eye out for the giant present parked in the lobby. Big as a full-size SUV. Can’t miss it! More details here - https://lnkd.in/ehRnwxZW