Made - A Global Innovation Studio ads

In the protein landscape, the rise of a hybrid category that blends animal and plant protein is undeniable. And if hybridity works for meat, there's no reason for it to stop there. Any food category where consumers face an implicit trade-off between indulgence and responsibility is a candidate for hybridity. For FMCG, a shift towards hybridity is, at first, a product development challenge. Simultaneously, it's a positioning challenge as well that provides new strategic opportunities for brands. 🔗 Grab Chayenne's perspective on the shifting protein landscape at https://lnkd.in/eBfvn2-2

Customer priorities are changing at a pace most consumer brands cannot match. In such an environment, a competitive intelligence report that is six months old might as well be six years old. That's where an AI Growth Engine comes in today; a tool that turns qualitative noise into legible signals, at a speed and scale that was simply impossible two years ago. 🔗 Grab Michiel's full insight on contemporary competitive intelligence https://bit.ly/4tppNmL

With the first implementation deadline of the EU Packaging and Packaging Waste Regulation (PPWR) arriving in August, the question rises: are consumer brands settling for compliance or are they aiming for competitive advantage? On our website, Strategy Lead Heitor V. zooms in on the question whether FMCG brands are treating new legislation as a procurement problem or as a catalyst for system-level innovation. 🔗 Grab Heitor's insights at https://bit.ly/4x4YpwB

The best AI advantage doesn't start with AI at all. It starts with decades of human connection and that's exactly what makes our partnership with deSter so exciting. In this new partnership, we build the AI infrastructure that helps to turn decades of human interaction and in-depth market intelligence into faster decisions, sharper opportunities and more meaningful innovation. Human connection as the foundation, agentic AI as the engine that scales. 🔗 Learn more about our AI partnership with deSter at https://bit.ly/49dSnPU

We're proud to announce that deSter, a leading designer and manufacturer of sustainable food packaging and serviceware for the aviation, hospitality and foodservice industries, has chosen Made as its partner to bring agentic AI into the organization. The goal? Accelerating the journey from human insight to finished product, without losing the human connection that makes deSter exceptional. 🔗 Grab the full story at https://bit.ly/49dSnPU

Big ideas can start inside one company. Real impact happens when the system moves with them. Because the hardest part is rarely invention. It is adoption at scale. And that takes more than one player. It takes alignment across the value chain, from suppliers and partners to customers and everyone in between. That is why innovation for systems matters. The goal is not just to launch solutions, but to make them work across the system, so adoption can grow and impact can last. On Earth Day ☘️ , that feels like an important reminder: the ideas that work across the chain are the ones that create meaningful impact.