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MACH X: Amsterdam is almost here — and the room is nearly full. If you're a senior enterprise leader working out how to turn agentic AI from ambition into reality, this is the room you need to be in. No vendor pitches. No AI hype. Just experienced practitioners sharing what they're actually building, deploying and learning — alongside senior peers from organisations such as Picnic, Intergamma, JD Sports Fashion, Rituals, Dr. Martens and Virgin Media O2. Why register? → Vendor-neutral → Practitioner-led → Real enterprise use cases → Senior peer network → Hands-on Agent Build Lab 29–30 September | Amsterdam Invitation-only. Capped at 350. Nearly full. Applications close soon, and every registration is personally reviewed. If you’re considering attending, don’t leave it until the last minute. Apply now while there are still places available.

Building agentic AI, paying for it, and governing it are three different problems. Thankfully, our flagship event covers all three. https://lnkd.in/dcGY6D2P MACH X: Amsterdam splits into three tracks: the architects connecting agents to data and to each other in production, the leaders rethinking ROI and team structure, and the team who has to sign off on the risk of moving that fast. 29–30 September at Felix Meritis and Soho House Amsterdam. Swipe through for the track breakdown, then request your invitation before seats fill up.

What does a day at MACH X: Amsterdam look like? It starts with the people in the room. A curated audience of professionals from across the ecosystem, bringing experience from organizations building, buying, implementing, and governing AI. That's also who's on stage. The program is built around practitioner-led keynotes and sessions, with people sharing perspectives from their own organizations. Register now, seats filling up: https://lnkd.in/dHxvu5E6 Here's what your day looks like: → Choose your track: Technology, Commercial & Change, or Governance & Security → Get hands-on: the Agent Build Lab gives you the chance to work through use cases and build agent architecture yourself → See what's happening across the industry: the MACH Impact Awards showcase agentic projects delivering business results → Go deeper: the second day brings smaller roundtables for more focused conversations and the chance to exchange ideas with peers And then there's everything that happens between the sessions – dinner, drinks, dancing, and the conversations that carry on afterward. Watch the video and get a feel for a day at MACH X. Complimentary attendance for qualified enterprise brands, organizations, and end-users. Register now: https://lnkd.in/dHxvu5E6

Sound on. This is MACH X: Amsterdam, and this year's theme says it all: Meet the Agents. 🔥 September 29-30. Two days. 30+ speakers. Three tracks. Register Now: https://lnkd.in/dHxvu5E6 One question: where are you in your agentic journey, and what do you do next? 🤖 No trade show booths. Just practitioner-led sessions from enterprise teams already running agents in production, and 350 curated peers you'll still be calling six months from now. Plus, spend time at Felix Meritis and Soho House Amsterdam, two of the most exclusive venues in the city. Here's the part people don't believe: attendance is complimentary for qualified enterprise end-users and brands. Submit a registration form, we review it, and if you're a fit, you're in. Spots are limited. Press play, then register before the room fills. 🚀 Register here: https://lnkd.in/eZXKUxhy #MACHXAmsterdam #EuropeTech #TechEU #DutchTech #AmsterdamTech

Sound on. This is MACH X: Amsterdam, and this year's theme says it all: Meet the Agents. 🔥 September 29-30. Two days. 30+ speakers. Three tracks. One question: where are you in your agentic journey, and what do you do next? 🤖 No trade show booths. Just practitioner-led sessions from enterprise teams already running agents in production, and 350 curated peers you'll still be calling six months from now. Plus, spend time at Felix Meritis and Soho House Amsterdam, two of the most exclusive venues in the city. Here's the part people don't believe: attendance is complimentary for qualified enterprise end-users and brands. Submit a registration form, we review it, and if you're a fit, you're in. Spots are limited. Press play, then register before the room fills. 🚀 Register here: https://lnkd.in/eZXKUxhy #MACHXAmsterdam #EuropeTech #TechEU #DutchTech #AmsterdamTech #AgenticAI

There are plenty of events where you sit, listen, and leave. MACH X is not built like that. 💪 You’ll hear from teams: → scaling composable at ALDO Group → embedding AI across the enterprise at IGM Financial → building toward AI sovereignty at TELUS And they don’t just share wins. They share what didn’t work. 📍 Toronto | April 28–29 Spots are curated and limited for a reason. 👉 Apply now: https://lnkd.in/e_wDU_Gd Supported by Google Cloud, Valtech, and Voucherify. #MACHXToronto #AI #Composable #EnterpriseArchitecture