M-Squared ads

CTV doesn’t just drive direct conversions; it drives everything around them. Its real impact shows up in the halo effects across Search, TikTok, and Instagram. The key is measuring true lift, discounting inflated ROAS, and understanding cross-channel influence — not viewing CTV in isolation. 👉 Watch the full breakdown on YouTube --> https://lnkd.in/ggmtVzbh . #experts #onlinelearning #courses #founders #learn #education #advancedattribution

Every marketer knows this moment — the dashboard turns red, pressure builds, and instinct says pull back. But the best teams don’t flinch. In this lesson, Madan Bharadwaj and Sam Nam walk through a real scenario where Facebook appeared to underperform… until deeper analysis showed what was really happening. A weak read turned into a smarter strategy. Because measurement isn’t about finding the truth — it’s about knowing how to act on it. Watch here → https://lnkd.in/gbNTV_ph . #experts #onlinelearning #courses #founders #learn #education #advancedattribution

Still guessing what worked in your last campaign? Struggling to prove impact or decide where the next marketing dollar should go? You’re not alone. Marketers today are under pressure to show real results — but the truth is, getting to causal impact is hard. And the problem often starts earlier than you think. Variable selection in Marketing Mix Modeling isn’t just a technical step — it’s a strategic move. It’s easy to treat it like a box to check. But choosing the wrong variables (or missing the right ones) can distort your results, misguide your budget, and send your insights off course. In his latest blog, Shriram Pradeep breaks down why this step matters more than you think — and how to get it right. -> https://lnkd.in/g2_xiYDz . #advancedattribution #blog #casestudy #marketing

No single attribution model gives you the full picture. Like camera angles, each one sees something the others miss. Look at them side by side, and suddenly the story sharpens — patterns align, noise drops, and the real drivers of performance become obvious. . #faq #ask #onlinelearning #learn #education #onlinelearning

“The customer is always right.” Five simple words that flipped business forever. This century-old, bold idea transformed everyday shoppers into lifelong customers — proving that trust and loyalty have always been the ultimate growth strategy. . #masterclass #learn #marketing #onlinelearning #leaders #advancedattribution #didyouknow

Think PMAX only drives new customers? Think again. 👀 Incrementality testing revealed it was fueling returning sales too — proving even loyal shoppers can be reacquired through Google Shopping. When you split performance by new vs. returning customers, you uncover what really drives growth. https://lnkd.in/gwF6TTii . #quote #strategy #ceo #founders #learn #education #advancedattribution