Lyfto ads

Most eCom stores get product image carousels wrong. Not because they use too few images. Not because they use too many. Because nobody knows there's more to see. Five product images buried in a slider that requires clicking is worth almost nothing if visitors don't know it's there. The problem is usually not the content, it's the invite. Show the edge of the next image. Make it obvious there's more. Carousels that look worth exploring get explored.

Pop-ups offering "10% off your first order" are the default. Everyone runs one. For low-AOV products that's fine. For higher-consideration products it's the wrong play. Someone shopping for a €1.200 sofa is not going to be moved by 10% off on visit one. They're still researching. What works better: capture the email with relevance, not discount. "Want this saved? We'll send you the full spec and a price-drop alert." The discount-popup is mainly trained for impulse buys. For everything else, you need a popup that fits the actual buying journey.

If you sell anything where customers normally inspect the product in a store, you're at a disadvantage online. Apparel. Shoes. Furniture. Watches. Skincare packaging. Studio shots from 6 angles aren't enough. Buyers want to see what they'd see if they were holding it. Thats why you should add 2 or 3 macro-zoom shots to the gallery. Stitching. Material grain. Edge finishing. Closure mechanisms. The boring details that an in-store shopper would naturally inspect. This is the gap between online and offline you're trying to close, and almost no store does it well.

Short CRO hack 88: Including a GIF of your product in action usually outperform only having static images. Not because gifs look cool. (though they usually do) But because they remove uncertainty. A 5-second loop showing how a product works tells the visitor more than three paragraphs of description.

Post-purchase surveys are one of the most underrated CRO tools. Three questions I always recommend: → "What almost stopped you from buying?" → "What feature were you hoping we had?" → "What concern did you get over before purchasing?" The answers unlock hidden objections you can't find in any heatmap. And once you fix the messaging around those objections, conversions almost always go up.

Veel webshops beginnen met het verkeerde onderdeel van optimalisatie. Ze willen meteen iets “leuks” doen: een nieuwe feature, animatie of designupdate. Maar als je site traag of onduidelijk is, doet dat er allemaal niet toe. Usability is altijd stap één. Hoe snel laadt je site? Hoe makkelijk vinden bezoekers wat ze zoeken? Een seconde snellere laadtijd kan je mobiele conversie met meer dan 20% verhogen. En toch besteden veel teams liever tijd aan campagnes dan aan snelheid. Gebruik tools als GA4 en Clarity om te zien waar bezoekers vastlopen. Los dat eerst op. Eerst gebruiksgemak. Daarna de "leuke" aanpassingen.