lūquire ads

Rather than relying on passive PSA messaging, the work used interruption, participation and real-world utility to drive immediate engagement, helping generate a surge in visibility and adoptions for dogs often ignored in shelters.

Created with lūquire, the guerrilla activation confronted “Black Dog Syndrome,” a documented adoption bias where black shelter dogs are consistently overlooked compared to lighter-colored animals.

Rather than relying on passive PSA messaging, the work used interruption, participation and real-world utility to drive immediate engagement, helping generate a surge in visibility and adoptions for dogs often ignored in shelters.

In an age of virtual everything, Lion Cub’s Cookies and lūquire prove that real connection still happens face-to-face, with a cookie in hand.

Created with lūquire, the activation transformed a retirement home into a warm, community-driven experience designed to spark conversation and human connection around elderly loneliness.

Created with lūquire, the guerrilla activation confronted “Black Dog Syndrome,” a documented adoption bias where black shelter dogs are consistently overlooked compared to lighter-colored animals.