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we made a haunted house for channel people. sorry for the trauma 👻😅 #Luasai #ChannelSales #PartnerEcosystem #Halloween #SalesHumor

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If you’re a growth stage software company planning to scale in 2026 and beyond, this is a must-watch. Channel. Partners. Marketplaces. Direct. AI. These aren’t separate motions anymore...they’re converging into a new GTM reality. On April 16, Luke Hasty and Scott Campbell break down how enterprise software is actually being sold and bought now, and what you need to get right if you want to scale without friction. Because the next phase of growth won’t be only about selling more... It’ll be about how you transact. More in the comments.

The world runs on software. And it’s getting easier to build. Which means the real differentiator is shifting, how fast can you get that software into the hands of customers? Because that’s what actually drives revenue. At Luasai, we’re building the ecosystem that ISVs can plug into to scale across regions, accelerate deals, and turn demand into actual revenue. Not just pipeline. Money hitting the bank! On this April 16, we’re dropping a full conversation with Luke Hasty and Scott Campbell, going deeper into how GTM infrastructure is evolving, what the transaction layer actually is, and how everything in between...channels, marketplaces, and execution...connects to form the new revenue backbone. STAY TUNED! More on the full interview. (Link in comments)

As we step into a brand new quarter, we asked Luke for his perspective on what’s actually changing in 2026 and beyond, and what it means for the ecosystem. The short answer: everything is shifting. But not in the way most people think. Cloud marketplaces have already changed how software is bought and sold. Co-sell motions with AWS, Microsoft, and Google have created an entirely new layer of ecosystem dynamics. And now, AI is accelerating the pace of change even further. What’s happening underneath all of this: → It’s getting easier to build software → It’s getting harder to differentiate → And the real bottleneck is shifting to go-to-market execution We’re entering a world where: More products exist More competitors show up faster And distribution, not development...becomes the advantage At the same time, the partner ecosystem is evolving, not disappearing. Resellers, consultancies, and service providers aren’t going away. They’re adapting, embedding themselves into marketplaces, hyperscaler ecosystems, and increasingly, into software itself. And here’s the key insight: The companies that win won’t just build better products. They’ll build better routes to market. Because that’s the part you can’t spin up overnight. Full perspective below ↓ Luke Hasty

In 10 days, we drop something worth your time. 🤩 Scott Campbell × Luke Hasty On what every CRO, CFO, and CEO needs to know about scaling a B2B SaaS startup. Stay close. (Link in comments)