LOLA USA ads

The initiative turns a stick of gum into a scientifically validated method for DNA collection, allowing people to easily join Gift of Life's Marrow Registry.

Nathan's Famous rides the rails of New York's subway system, quite literally, with a campaign that celebrates the city's frank-forward subway map redesign.

Hero Gum lets people easily provide a DNA sample, the critical first step in joining Gift of Life's Marrow Registry and potentially saving a life.

Nathan’s teamed up with the New York MTA to turn a subway map easter egg into a playful route: “Follow the (F)rank Line” to Nathan's flagship location on Coney Island.

Omnicom combines teams and clients into a new North American agency, Lola USA, led by Agathe Guerrier and JD Jurentkuff.

Lola USA is a new creative agency launching in the U.S., bringing together the envy-inducing teams and talent of 180 US and adam&eveDDB New York.