LIVAD ads

🎉 Exciting news: LIVAD is now available to 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐢𝐯𝐞 creators. For years, we've helped brands connect with audiences through live streaming on Twitch, KICK, and YouTube 𝐋𝐢𝐯𝐞. Today, we're expanding that reach to 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐢𝐯𝐞. 📲 Brands can now run interactive, non-intrusive campaigns with 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐢𝐯𝐞 creators through LIVAD, bringing together the authenticity of live content with scalable and measurable media buying. 📊 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐢𝐯𝐞 continues to grow as one of the most engaging live streaming platforms, and we're excited to help brands become part of those moments in a way that feels natural for creators and viewers alike. 👁️ If you're interested in exploring 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐢𝐯𝐞 campaigns, we'd love to hear from you. 📥

The creator economy has no shortage of attention. 👁️ But how can brands tap into it beyond one-off sponsorships with a handful of top creators? 🤔 I spoke with Jeanniey Walden of Liftoff Enterprises at POSSIBLE Miami about what needs to change for creator advertising to tap into its full potential, becoming a more sustained part of the media mix. 📈 A clip from our conversation below, full interview in the comments. 🔗

How do we drive and verify thousands of brand mentions in languages we don't speak? 🌍 Incentivization at scale, powered by AI. ♻️ At LIVAD, every clip is captured, transcribed, and scored across brand mention and brand suitability categories. ✅ Streamers can see their scores on their dashboard, and earn bonuses for incorporating the sponsor script into their content. 🗣️ This gives streamers autonomy on choosing the right moments to integrate the script while rewarding them when they choose to do so. 💸 This successfully compresses a task that would require weeks of manual work into an automated background task completed within hours. ⏰ While I'm skeptical about AI's future on purely creative tasks, like many, I'm extremely bullish on its ability to transform manual, repetitive workflows. Driving brand mentions through automated verification, feedback loops, and bonus assignment is one of those magical examples where AI doesn't just save time but makes a previously unattainable outcome possible. 🪄

Finding, vetting, onboarding, and activating creators used to take weeks. ⏳ 🔍 Manual searches on TwitchTracker 📱 Check Instagram, X, TikTok for recent posts 🚨 Google, Reddit for scandals 🎥 Watch clips one by one to check the language 💻 100 tabs open ♻️ Repeat for all the talent Once approved? Send emails manually and wish for a response. Finally got a reply? Manual negotiations, briefing, legal... 😩 We felt the pain. And we fixed it. ⚡ LIVAD's agents find, vet, onboard, and activate streamers from a brief. They connect to every relevant data source, analyze, and explain exactly why a streamer passed or failed. 💡 🤖 Agents do the annoying work. 🎯 You get actionable intel and make the call. No black boxes. 🔓 If you feel like this would save you time, let me know! 📩

I'm excited to attend 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 for the first time this year. 🏝️🦁 Specifically, I’m looking to meet: 🎯 media agencies and brand marketers to discuss how they can buy live stream ads like any other media channel 📏 measurement providers to discuss how we can advance third-party brand safety and measurement for creator live streams ⚙️ DSPs and SSPs to discuss making live stream inventory available programmatically via private deals 👔 sales houses to explore potential representation agreements If that’s you, DM me and let’s set something up! 📩

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 ≠ 𝐚𝐝 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧. ❌ There's a flawed argument circulating in media: high-attention channels deliver high-attention ads. The logic assumes attention transfers. In practice, it moves the other way. When a viewer is deeply engaged with a stream, interrupting them with a mid-roll can make them hate your brand. The more attentive the user, the more aggressive the interruption feels. Positive feelings stay attached to the content that created them. Ads that break that flow tend to absorb the annoyance. Execution is everything in these environments. 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠. A mid-roll with audio on can break the experience. The viewer loses the streamer they came for, and in that moment the brand can end up wearing the annoyance. A sidebar or floor ad is less intrusive and often the better call. The real unlock is when the streamer makes a comment or a joke about the brand. The ad becomes part of the content. That's when attention actually transfers. 𝐆𝐚𝐦𝐢𝐧𝐠. An interruption that blocks play creates instant hostility. A passive, integrated banner may work at a subconscious level, priming choices later at the shelf. The real win, however, is additive: an in-game item, an extra life, something that belongs inside the player's experience. High excitement becomes high brand affinity. The pattern is the same across formats. Ads earn attention when they're additive to the experience. 👁️ Integration is the only path that converts engaged audiences into engaged brand moments. Attention on the channel belongs to the channel. The ad has to earn its own.