Lindhagen Studio ads

I’m moving cities – for the 11th time. Berlin was supposed to be the last one for a while. Six months later, I was back in Stockholm. Next stop: Vienna. And not everything has gone according to plan here either: Apartment switched at the last minute. IKEA delivery returned. Continuing to live out of my suitcase a little longer. Half the things I thought I was moving for have changed since I bought the ticket. Nevertheless, I'm happy to be here. The city is already delivering with beautiful architecture, and an abundance of lively cafes and restaurants. And I've noticed something: Every move I've made, I made with what looked like a clean reason at the time. Career. Relationship. Business. Family. And almost every one of them turned out to be partly something else underneath – something I couldn't see until I'd left. It’s that annoying thing about dots connecting in hindsight only.. Vienna might be a real move. Or another chapter on the way to somewhere else. I genuinely don't know yet. But I feel lucky to be here to find out! If you're in Vienna and want to grab a coffee, hit me up :) #𝗟𝗲𝗮𝗱𝗜𝗻𝗣𝘂𝗯𝗹𝗶𝗰

Growing up in DACH, I was “sold” the importance of modesty early on. Back home, hard work and effort were the golden virtues. Anything loud or flashy would undermine your authority.. The advice was clear: “Don’t stand out if you don’t have to.” “Let your track record speak for itself.” Don’t get me wrong: Proof is essential, for sure! But it’s only half the equation. In complex B2B, being the best Is not enough. Nowadays, potential buyers, partners and talent all quietly vet you online. And if your external presence doesn’t match your internal proof, the market experiences a gap. That gap creates uncertainty. Certainty is built in two places: 01 – Proof (what you have done) 02 – Presence (what people see) What was your environment's view on self-promotion growing up? Does it still affect you today? #LeadInPublic

My dad ran the European arm of a global machine tool company for 23 years. But never posted about it on social media once. A physicist turned CEO. 40 years of experience. His world represents what I keep seeing: If the work is good enough, it speaks for itself. No need to talk about it. And for most of his career, that was true. The industry knew him. The market didn't need LinkedIn to find its machines. This spring, he joined Lindhagen Studio as an advisor. And started posting on LinkedIn too. His first three posts: thousands of people reached, and hundreds of reactions. From an audience that grew from 10 to over 500 in a few weeks. The most experienced leaders are usually the most quiet online. Which means they have the most stored up. In his case, 40 years of proof and stories, waiting to be told and shared. The advice he raised me on was "let the work speak for itself." Turns out it does. But it needs a microphone too. Välkommen ombord, Pappa! P. Anders Ingemarsson · #LeadInPublic

Today is Midsommar in Sweden. And although I'm half Swedish, growing up in Germany, we didn't really celebrate it much. The few times I saw it from the outside - at the Swedish church or during a brief visit - it honestly looked a little strange. Grown adults jumping around a pole, pretending to be frogs. Since I moved to the Nordics 10+ years ago, that perspective has completely changed. It's not because the frog dance makes more sense once you've seen it twice. It doesn’t. It’s because – as a client of mine put it once – Midsommar is one of the few cultural rituals in our world that hasn't been commercialised. No merchandise. No marketing campaign pretending to manufacture meaning. It's just people, outside, doing something slightly silly, together. Year after year. And the same is true for Lucia. Valborg. The crayfish parties. That's why the Swedish brand is strong. It's not afraid to keep the weird parts visible. You can't manufacture that. You can only protect it. Glad midsommar everyone! #LeadInPublic

My friend asked me to review his LinkedIn post. First thing I noticed: he was announcing a new company, thanking his old employer, and launching a product. Three stories. One post that couldn't decide which one to tell. I told him to split it into three. But the bigger issue was the hook! His post opened with "Thank you!" I see this all the time. People open with gratitude or a statement. Something safe. Something anyone could say. But buried in his draft was this: "6 years ago I walked into their Oslo office as an intern." That's the hook. That's the moment he owns. He walked into that office 6 years ago as an intern – and now he's walking out to build something of his own. One post. One message. One moment only he can talk about. What's a recent moment you own? #PersonalBranding #ExecutiveBranding #ContentMarketing

Speaking of personal.. Our seats got switched this morning. Here is the apology I found on mine. Handwritten, by someone in the crew. PS: Annette Mann and Austrian Airlines, if you can find out who, they deserve to know it travelled.