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Your media moves daily, but your MMM takes 90 days to catch up. Stop making today's budget decisions on stale data.

Every marketer talks about “going full funnel.” But few actually know what that means, or what it takes to pull it off. After looking across the brands on the LiftLab platform, one pattern jumped out: Too many teams still treat top-of-funnel like a gamble. The new CMO launches a big brand campaign…but it doesn’t show up in GA or any other last-click platforms. Patience fades. Budgets get cut. And the cycle repeats. In this video, I explain how leading brands are finally breaking that pattern. They're using full-funnel media plans that rebalance weekly (like a stock portfolio). And they connect brand impact directly to revenue. It’s measurable. It’s dynamic. And it’s what the best marketers are doing right now. You can do it too. 🎥 Watch to hear me break it down.

One of my favourite parts of this job is helping clients prove what their data’s been trying to tell them all along. A leading omnichannel retailer used LiftLab’s Forecast vs. Actuals to compare expected vs. real performance — and discovered their paid channels were outpacing forecast by 20.7%. That single insight uncovered $1.5M in incremental revenue since June and built the case for more Q4 investment projected to deliver another $1.7M in growth. It’s always rewarding when the numbers give teams the confidence to invest smarter — and win bigger.

See how Quicken, the leader in personal finance software, leveraged LiftLab's marketing intelligence platform to achieve a significant 21% increase in Return on Ad Spend (ROAS) and drive more efficient budget allocation. This case study reveals the strategies and results that drove their success.

See how Thrive Market leveraged LiftLab's marketing intelligence platform to achieve a significant 16% increase in Return on Ad Spend (ROAS) and a 19% improvement in budget allocation efficiency. This case study reveals the strategies and results that drove their success.