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Today, FreightWaves' Noi Mahoney published what I believe to be the most thorough, even-handed article on the illegal CDL problem and its role in handicapping the freight industry since 2021. This is not a political issue. This is not red or blue (in fact there's blame on both sides.) This is about safety, economics, and fairness. Trucking companies can't compete with fraudulent carriers that are driving rates to the bottom by using illegal drivers. As my friend Grace Maher from OTR Solutions said in Noi's piece: “This isn’t just about language, it’s not just guys coming across the Mexican border,” she said. “It’s drivers flying into Kentucky from Uzbekistan or Serbia, or into Chicago. That’s the part nobody is talking about. American truckers cannot make a living if those carriers continue to take the freight because they just want to get loaded. When I say American truckers, I mean Hispanic-American, Asian-American, African-American. The diversity of American carriers is very broad.” Exactly. Thanks to my University of Mississippi (Ole Miss c'mon LinkedIn) roommate Cliff Bates (Hotty Toddy! Widespread Pete in the playoffs!) for educating me and my team on this issue-- we've been working on this for a while and have only just scratched the surface. If you are in supply chain and logistics, I urge you to read this and share across the industry. Have an awesome weekend, and Go Rebels. LeadCoverage Paul Brashier ITS Logistics RJ Logistics https://lnkd.in/eQEww7bf

It's LIVE. The Gartner #modern4PL Magic Quadrant has been published! Congratulations to the 17 companies on the first 4PL MQ! (Including some of my favorite LeadCoverage clients) We now have a definition of a 4PL shippers will start to use in decision making and whole new vector of #supplychain to consider in your 2026 go to market plans. DM me for details and/or how to use this in your 2026 planning. Shout out to my partner in crime Will Haraway, for all his work making this happen. (there's a chapter on it in my book, #therevenueengine, too!) https://lnkd.in/eMnNsF6b

The freight industry’s first GTM Growth Index is here. -Data from 30 leading companies in supply chain -Growth efficiency benchmarks across channels -Why freight lags behind SaaS Get the report and uncover the trends shaping freight growth.

In a freight recession, growth depends on smarter GTM spend. The Supply Chain Growth Index is your roadmap. 📊 Pipeline efficiency 📊 Channel benchmarks 📊 Investment strategy

Freight doesn’t need another “state of the industry” report. It needs a scorecard for growth, and that’s what the Supply Chain Growth Index delivers. Each quarter, we look at what’s actually working across PR, paid, and demand gen so leaders can finally see what high-performing GTM looks like in freight. Data that drives action, not dashboards. Take a look: https://hubs.ly/Q03T-DDr0 #SupplyChain #FreightTech #Marketing #Logistics #GTM #LeadCoverage #SCGI

I. Am. So. Fired. Up. The Atlanta GTM Workshop is happening on Nov 14, and this one’s different. We’re not just talking pipeline. We’re unveiling an entirely new way to measure GTM success. 💥 Introducing: The Supply Chain Growth Index 📊 Powered by: LGER (Logistics Growth Efficiency Ratio) = pipeline per $1 of GTM spend This is the math I’ve been dying to get into the hands of B2B GTM leaders, and I could not be more excited to share it live. Click below to reserve your spot! 🎟️https://hubs.ly/Q03QTZnZ0 #GTM #LGER #SCGI #TheRevenueEngine #SupplyChain #FreightTech #IntentData #Workshops