Lead Hunter ads

We ran an outbound campaign for a video team → 34.5% positive reply rate. Not because the copy was “clever” or highly personalized. Not because we blasted 10,000 emails. Not because of some secret hack from a Youtube video. It worked because the prospects felt understood. Most video companies pitch their craft: cameras, editing, “cinematic storytelling.” The same thing everyone else is doing. Instead, we showed them that we understand their world... the pressure to drive sales, get signups, fill seats, and how video can be the answer they're looking for. That’s the difference between blending in… and becoming the obvious choice. Outbound isn’t about volume. It’s about speaking your prospect’s language and understanding what they care about. That’s how you turn cold strangers into warm conversations. If you're a video production team, and you want to get more conversations started with people outside of your circle… This is what we do every day. Here’s the breakdown: https://lnkd.in/dj4Hqbye

You sent a few thousand emails. The replies were weak. The leads weren’t qualified. So you decided cold email didn’t work for your market. That conclusion may have been wrong. After running campaigns for more than 50 B2B companies, I’ve found that failed campaigns almost always have the same problems. I break them down in this video.

They were broken before the first email was sent. The wrong offer. Incomplete targeting. Bad infrastructure. Nowhere near enough volume. Then, after a few thousand emails, everyone concludes that cold email doesn’t work. I’ve sent around 5 million cold emails for more than 50 B2B companies. This video explains what it actually takes.

A better product doesn't automatically get you in front of more buyers. If you sell specialized products B2B, you can spend years getting the product right. Better performance. A more suitable design. A solution built for a specific application. Then a potential customer starts looking for a supplier... And your company never enters the conversation. They ask the people they already know. They contact suppliers they've used before. They evaluate the options already in front of them. 𝐘𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐧𝐞𝐯𝐞𝐫 𝐠𝐞𝐭𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝. That's a frustrating way to lose an opportunity when you could have been a strong fit. 𝐓𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐣𝐮𝐬𝐭 𝐝𝐨𝐧'𝐭 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮 𝐞𝐱𝐢𝐬𝐭. Getting in front of those companies gives your sales team the opportunity to: ✅ Explain where your product fits ✅ Understand the application and requirements ✅ Build relationships with accounts you haven't reached before We build outreach campaigns around that process. We identify what a suitable account looks like, research companies against those requirements, find the relevant buyers, and systematically reach them. For an industrial fastener manufacturer: 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝟐𝟓 𝐌𝐐𝐋𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝐨𝐯𝐞𝐫 𝐚 𝐦𝐨𝐧𝐭𝐡. For a specialized camera company: 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝟔𝟓 𝐌𝐐𝐋𝐬 𝐢𝐧 𝐟𝐢𝐯𝐞 𝐦𝐨𝐧𝐭𝐡𝐬. We've also opened conversations for clients with companies like 𝐉𝐨𝐡𝐧 𝐃𝐞𝐞𝐫𝐞 and 𝐭𝐡𝐞 𝐔𝐅𝐂. Your team has the product expertise. 𝐖𝐞 𝐡𝐞𝐥𝐩 𝐩𝐮𝐭 𝐢𝐭 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐦𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐛𝐮𝐲 𝐢𝐭. I recorded a short walkthrough showing how we do it:

Most video production companies don’t need more theory on lead generation. They need to see what actually works. In this video, I break down a real cold email campaign we ran for a video production company: The exact emails we sent. The targeting behind them. The follow-up sequence. The reply rates. The positive responses. And how those replies turn into actual sales conversations. The campaign reached just over 6,000 prospects and generated hundreds of replies and interested opportunities without blasting tens of thousands of random contacts. The approach is pretty simple: Target the right companies. Lead with something easy to say yes to. Follow up consistently. Then turn interest into conversations. If your production company still gets most of its new business through referrals, this is a practical look at what a repeatable outbound channel can actually look like.

Most video production companies don’t need more theory on lead generation. They need to see what actually works. In this video, I break down a real cold email campaign we ran for a video production company: The exact emails we sent. The targeting behind them. The follow-up sequence. The reply rates. The positive responses. And how those replies turn into actual sales conversations. The campaign reached just over 6,000 prospects and generated hundreds of replies and interested opportunities without blasting tens of thousands of random contacts. The approach is pretty simple: Target the right companies. Lead with something easy to say yes to. Follow up consistently. Then turn interest into conversations. If your production company still gets most of its new business through referrals, this is a practical look at what a repeatable outbound channel can actually look like.