LAIR

LAIR Welcomes Multimedia Creative Director Elliott Chaffer and Reunites with Network Rep Astra (Schwartz) Dorf LAIR is expanding its creative roster with the addition of Elliott Chaffer, a globally recognized multimedia Creative Director and Director known for building iconic, design-driven brand worlds. The studio is also celebrating the return of Astra Dorf, who will represent LAIR’s directors nationwide across network and streaming. Elliott Chaffer Joins LAIR 🏄♂️ Chaffer brings more than 25 years of experience leading award-winning teams and shaping brand identities for global clients. His work spans brand films, campaigns, launch content, immersive experiences, and kinetic visual systems. He is known for creating high-impact worlds for brands such as FOX, IBM, and HOM. He blends identity, motion, live action, and narrative into cohesive and scalable design architecture. Elliott’s directing approach mixes in-camera visual effects, motion graphics, CG, and Unreal Engine. This lets him craft standout creative for product launches, title sequences, commercials, experiential activations, music visuals, and large-format installations. Chaffer describes this next chapter as a shift into deeper creative waters: “I’m looking to expand my range, apply my thinking in new realms, and push into work that requires real bravery. I feel most alive when directing in-camera visual effects. I want to evolve my graphic, live-action, and creative-directing knowledge onto bigger canvases and carry meaningful narratives.” Beyond the work, Elliott is committed to creating opportunity for others. He speaks at conferences, judges international awards, contributes to podcasts, publishes art books, and initiates culture-building mentorship and charity programs. Astra Dorf Returns to Represent LAIR Nationwide 🧘♀️ LAIR is also announcing the return of Astra Dorf as its Network and Streaming Representative across the United States. Astra has partnered with LAIR in the past and is returning during a period of strong growth in talent, capabilities, and AI-driven production. “I’m so happy to be working with LAIR again. They are a unique collective with directors who bring distinct perspectives, styles, and genres. I love their passion for evolving with the times and investing in their AI offering.” Astra shared her excitement about collaborating with Elliott: “I have always admired his work and his vibe. I know we are going to create some very cool projects together.” Thor Raxlen Mark Aji Theresa Loguercio Kelly Carson #Production #creative

We used AI in just the right places, in just the right way, for this Johns Hopkins spot, but you may be surprised by how much. Thank you to our agency partners o2kl. Agency: o2kl Jim Lurie, Frank Massenzio, Jon Tell, Michael Lander, Amy Ehrlich Production: LAIR Directed by Steven Wenzeirl Thor Raxlen Mark Aji Theresa Loguercio Kelly Carson Lisa Schreiber Naber Astra (Schwartz) Dorf hashtag #productionlife🎥 #adlife #productioncompany #ai #commercialproduction

The Hollowing Wins Top Honors on the Festival Circuit Acclaimed filmmaker Steven Weinzierl is making waves on the festival circuit with his short film The Hollowing, a gripping psychological drama that fuses science fiction, horror, and intimate relationship storytelling. The film has already secured multiple awards and continues to captivate audiences worldwide with its haunting originality and technical precision. The Hollowing has won Best Short Film at both the Garden State Film Festival and the New Jersey Film Festival, as well as Best Film at the New York Lift-Off Film Festival and Best Sci-Fi Film at the Underground Indie Film Festival. It has also been featured as an Official Selection at the Big Apple Film Festival and the New York Shorts International Film Festival, cementing its place as one of the standout independent films of the year. Additional screenings include the New York International Films Infest Festival, Sleepy Hollow International Film Festival, Coney Island Film Festival, Manhattan Independent Film Festival, and the AI Film Awards. Critics and audiences alike have praised the film’s originality, atmosphere, and commanding performances: “A deeply original and uncompromising vision aided by two terrific central performances tackling themes such as grief and trauma… The shot composition and framing choices were very impressive. The lighting in the darker scenes with red and blue tones elevated the production value, making it feel incredibly well executed.” – Lift-Off Global Network attendee review “The Hollowing is an exceptional piece of psychological suspense… blending sci-fi, horror, and relationship drama into something truly gripping… With strong performances and flawless production, it’s a clever, haunting exploration of love, control, and the danger of tampering with the mind.” – Lift-Off Global Network attendee review Weinzierl, known for his visually striking and emotionally resonant storytelling, continues to push the boundaries of independent cinema. The Hollowing reflects his fascination with the intersection of technology, psychology, and human connection, delivering a film that resonates on both visceral and intellectual levels. Audiences can now experience The Hollowing following its celebrated festival run. View the film here: https://lnkd.in/eqecutRt A LAIR production Thor Raxlen Mark Aji Theresa Loguercio Kelly Carson Lisa Schreiber Naber #film #production #productioncompany #adlife

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