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There are two types of agencies. High-margin, low-stress agencies. And high-stress, low-margin agencies. The difference isn’t talent. It’s not creativity. It’s not even strategy. It’s operational discipline. High-stress agencies: – Rely on 𝗵𝗲𝗿𝗼 media buyers – Fix mistakes after they happen – Trust people to 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 the standards – Add a new client - "We'll just have to figure out how to make it work" High-margin agencies: – Enforce structure inside their tools – Remove manual repetition – Reduce preventable errors – Scale capacity without scaling stress The uncomfortable truth: Stress is expensive. Every preventable mistake: – Eats time – Hurts client confidence – Creates internal friction – Reduces effective margin You don’t lose margin because your clients' CPMs fluctuate. You lose margin because your operations leak. The agencies that look “calm” from the outside aren’t lucky. They’ve invested in structure. And structure compounds. Professional operations are underrated. P.S. Kitchn.io helps Paid Social teams save up to 87% of their time uploading ads without needing to triple-check each Creative Enhancement. Get a demo and try 14 days for free at https://www.kitchn.io/

Meta's Ads Manager product team is NOT building features to serve agencies and brands. They are building features that will drive overall ad revenue. And those are mainly for the 90% of advertisers who spend less 5k a month on ads. A future where you drop a link to your website and everything else is automated. So seeing "AI gone wild" like the one in the recent Business Insider article shouldn't be a surprise to anyone. (Link to ungated article in the comments) Literally no-one at Meta* cares if you find Ads Manager cumbersome to use or AI features too intrusive. And as long as the results with Meta ads are as good as they are and brands keep spending most of their paid social budget on Meta there's little reason to change for them. Most professionals have simply accepted this "manual labour tax" even if it means triple-checking every single creative enhancement and ad setting. *Actually not sure. The Global Sales team (think Client Partners and CSMs) does care, but unfortunately they have exactly zero say over product development. Even worse - they are eihter worried they will lose their job to "AI Automation" themselves or get paid a bonus based on how high AI/automation adoption across their managed clients is. P.S. Kitchn.io helps Paid Social teams save up to 87% of their time uploading ads without needing to triple-check each Creative Enhancement. Get a demo and try 14 days for free at https://www.kitchn.io/

11,494,269 API calls have been made using the Kitchn.io Meta App in the last 30 days. Wouldn't have dreamt of this scale in 2015, when I learnt how to code using the Facebook Ads API. One measly API call at a time. Fun fact: The first Facebook Ads API tool that I built for myself was an interactive CLI tool in the terminal that e.g. showed me age/gender splits adset by adset and I could "pause" certain age/gender groups (i.e. change the age targeting parameters). Not too different what now anyone can do with AI tools. Only no-one actually wants to (or at least should) change their targeting on an on-going basis anymore. But back in the day... I thought it was the best. Anyways... We are trying to get to 12 million API calls in the next 30 days. So please book a demo or start a trial and start uploading some ads with Kitchn.io. ;-) Well actually not just "some" ads. That won't move the needle. Upload a few hundred ads a week - like some of the amazing 7figure-monthly-ad-spend DTC brands we work with. Or a few thousand a week - like some of the incredible agencies we work with, who effortlessly handle campaign uploads for tens or in some cases hundreds of clients like a well-oiled machine. You'll help us out, but you'll also save a ton of time, have less stress, less pain dealing with Ads Manager and ultimately build the capacity to scale your business. Whether that's more clients (as an agency) or ad spend (as an in-house team). P.S. Kitchn.io helps Paid Social teams save up to 87% of their time uploading ads without needing to triple-check each Creative Enhancement. Get a demo and try 14 days for free at https://www.kitchn.io/

Kitchn.io - Built for Paid Social professionals

Kitchn - for paid social agencies

Kitchn.io - Built for Paid Social professionals