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You heard it here first: 2026 is the year audio enters retail media. Sean Cheyney's prediction: "This is the year that retailers, globally, but especially in North America and in Europe, begin to integrate audio into their retail media programs." Integration starts now. Full rollouts by 2027. Hear the full take on Unlocking Retail Media with James Avery 🎧 📺 Check out the full interview here: https://bit.ly/3PYovjQ 🎧 Or find your favorite podcast platform here:https://bit.ly/47RiAmE

🎙️ What if retailers had full control over their first-party data, with zero sharing by default? In this clip, Paulo C. explains why giving businesses real ownership and transparency over how their data is processed isn't a nice-to-have. It's the foundation. His point is simple: - No data sharing by default. That shouldn't even be an option. - First-party data is only useful when it's tied to a goal, like building customer segments that drive smarter marketing. - Machine learning and AI should lift the manual work off the person behind the screen, not add to it. That's how first-party data moves from a buzzword to a real marketing solution. 🎧 Watch the full conversation on Unlocking Retail Media with James Avery and Paulo C. — link in comments..

🎙️ New Unlocking Retail Media Episode has dropped... Why first-party data and cultural fit are the real foundations of retail media. James Avery is in conversation with Paulo C., VP of Product at Kevel and founder of the acquired company Shift Forward, to discuss what it actually takes to build a sophisticated retail media program. Paulo and James unlock: 🔓 Why real-time segmentation is the capability most retailers are still missing. 🔓 How European retailers are forced to be more sophisticated due to scale constraints. 🔓 Why GDPR acts as a filter for finding the right technology partners. 🔓 The most undervalued factor in any acquisition: cultural fit. The bottom line? "The cultural alignment was one of the most important pieces because nothing works unless it works for people. We always thought that one way to build a good company is to really attract very highly talented people that like to work together." - Paulo C. 🎧 Required listening for anyone interested in retail media. 🎧 Listen now on all podcast platforms - links in comments #RetailMedia #FirstPartyData #UnlockingRetailMedia #Kevel

Everyone talks about omni-channel retail media. Almost no one has done it. As Sean Cheyney says: "This omni-channel approach has been talked about for years, but has never really been done and it's been hard to achieve." The missing piece? In-store. Screens and audio are finally bringing retail media into the aisle. Hear more on Unlocking Retail Media with James Avery 🎧 Link in comments 👇

🎙️ New Unlocking Retail Media Episode has dropped... Why In-Store Audio is the most measurable channel retailers aren't using yet! Kevel CEO James Avery sits down with Sean Cheyney, EVP of Global Business Development at QSIC, to discuss why the physical store is retail media's most underserved opportunity and why 2026 marks a turning point. Here's what Sean covers: 🔸 Why creative production and measurement have held in-store audio back. 🔸 How AI is generating store-level audio ads in minutes. 🔸 Why 75% of commerce still happens in-store, yet digital gets all the attention. 🔸 Why 2026 is the year retailers start treating audio as a formal retail media channel. The reality? "We know an ad plays. And that's about it." - Sean Cheyney on where most in-store measurement stands today. 🎧 Required listening for anyone building a retail media network. 🎧 Listen now on all podcast platforms: https://bit.ly/47RiAmE #RetailMedia #InStoreMedia #AudioAds #UnlockingRetailMedia

You're sitting on a retail media goldmine. Your ad tooling is from 2018. First-party data. High advertiser demand. Zero infrastructure to monetize it. That changes now.