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I had the honour of meeting the team behind DateSafe, operated by the City of London Police, and Cecilie Fjellhøy, whose experience is well-known from The Tinder Swindler. Last night, Kodex participated in Deloitte’s Trust & Safety Spotlight Dinner, focusing on “RomCon” tech-facilitated romance fraud. A chance to meet with leaders from Digital Platforms, investigators, and policy experts about a growing concern that has become one of the most industrialised forms of online harm. Romance scams should not be viewed as isolated financial transactions or mere “consumer error.” These crimes are systematic and industrialised, relying on established scripts, emotional sequencing, trust-building phases, and escalation patterns that often occur across multiple platforms before any financial exchange takes place. The financial event is merely the endpoint; the harm begins much earlier. Social Platforms, Dating Apps, Telecom providers, and Financial Platforms each capture only a fragment of the activity. No single organization has visibility over the entire behavioural journey, leaving law enforcement to piece together the narrative after the damage is done. This structural fragmentation represents a significant vulnerability. At Kodex, we witness this challenge daily while supporting global law enforcement agencies. Kodex focus is not only on retrospective investigations but also on enabling real-time intelligence to disrupt networks, secure prosecutions, and prevent further real-world harm. However, prevention at scale continues to face systemic barriers, including: - Cross-border data sharing - Jurisdictional boundaries - Fragmented ownership of risk - Inconsistent standards for cooperation - Confusing Global Language - Scams V's Fraud The pressing question for society is no longer whether romance scams are a problem, but whether we are ready to treat them as coordinated criminal enterprises and develop responses that are equally coordinated. I am grateful to Deloitte for facilitating this important conversation and for uniting so many industry insights to foster the relationships necessary for a more informed and connected network. Thanks to Nick Seeber, James Smith and Emily Harman for all the work they do in focusing the capabilities of Deloitte on important topics across the Trust & Safety community. Deloitte & Kodex will be back together at the Trust & Safety Summit in March in London where Jesse Goodman & Nick Pailthorpe will be leading panel discussions. Please do make the time to engage in these topics.

One of the biggest problems that early stage startups face is switching from building a product to selling what you've built. Many founders are technical founders and just love building, they don't know when or how to switch gears to build a sales funnel, find leads and convert leads into paying customers. Later stage companies end up with a bewildering number of sales tools, you need to hire someone just to manage all your sales tools. So meet James Clark from K3C Ltd who's built a product to change that. Every day I meet amazing founders on SeedLegals, I love helping them share their story. If you're looking to find more sales leads or to turn leads into customers, head over to https://k3c.co.uk If you're a SeedLegals customer, head over to https://lnkd.in/eN7Sqexs for a special SeedLegals perks K3C pricing.

Many thanks to the European Telecommunications Standards Institute (ETSI) for welcoming Kodex so warmly to their headquarters this week! For those that do not know, the ETSI standards underpin lawful access, security and cross-border interoperability. Aligning with this work supports our mission to enable trusted, transparent cooperation between global platforms and investigators. We now look forward to contributing constructively to this standards community and seeing you all again soon! #ETSI #Standards #DigitalTrust #PublicSafety

For AML + FIU leaders: When law enforcement requests hit, is the workflow between Legal and investigation teams smooth - or are teams still stitching together key details across disconnected systems? This is coming up constantly right now across financial institutions. Here’s a clip from a panel in London where I break down why structured data collection and automated data flow is the unlock.

Are You Saying “No” Enough? 🔍 Founders: if your company is growing but it suddenly feels like you’re carrying it all on your back again, I have a question for you: Are you saying “no” enough? At Seed and Series A, the real drag on speed is too many yeses and having your finger in too many pies. - Saying yes to another product idea because “it’s only a small build.” - Saying yes to broadening your ICP because “that inbound looked promising.” - Saying yes to a “quick” GTM experiment that ends up involving three teams. - Saying yes to triaging handover issues because “it’s faster if I just do it.” - Saying yes to an hour-long Slack back-and-forth about a shiny new idea you don’t actually have capacity for. When everything is a priority, nothing is a priority. And when nothing is a priority, your team loses the ability to move fast. Roadmaps drift, GTM execution gets inconsistent, and decisions start piling up on your plate unnecessarily. The fastest teams aren’t doing more. They’re doing less, deliberately, with focus and clarity. Because saying "no" CREATES clarity - and clarity is what gives you your speed back. This is exactly the work we do with founders: cutting the noise, creating focus, and building a GTM operating system that scales with you - so you finally get the time and headspace to do the work only YOU can do. So be honest - are you saying “no” enough? And if not... what’s one thing you should be saying no to today? 👇 Let me know in the comments - and feel free to be as serious or silly as you like. #FounderLife #Leadership #GoToMarket #StartupGrowth #B2BGTM

🤔 You’re Scaling - But Is Your ICP Quietly Holding You Back? Someone left a comment on one of my LinkedIn posts a couple of days ago that really stuck a chord with me. They said: "Founders who truly know how to define and refine their ICP are rare. And that’s where everything falls apart - and CAC skyrockets." And they’re right. Founders think they know their ICP, but when we dig a little deeper, we almost always find blind spots - especially the disqualifiers. The irony is that ICP drift usually happens because the company is growing; Success creates false signals, new stakeholders pull in different directions, and the pressure to go BIGGER means 'almost-right' customers start slipping through the cracks. Once your ICP drifts, your GTM gets noisy. Lead quality falls, win rates soften, onboarding becomes harder, and suddenly scaling is chaotic... and more expensive. When your ICP tightens, scaling becomes simpler, easier and more cost effective. 💬 If you want to check whether your ICP is drifting, comment ‘ICP’ below and I’ll send you the litmus test I use with clients. #GTMstrategy #StartupGrowth #Founders #GoToMarket #ScaleUp