Jetset ads

Where my Braze wizards at? We’re hiring a production specialist for all things Braze. JD in comments. Jetset is a premium retention partner for fast-growth and enterprise consumer brands. We innovate aggressively, break records for clients, and do some really advanced things with CX. The pace is fast, the role is meticulous, and no day is boring. Senior team, amazing brand partners, great opp for the right candidate. If this is you, please apply. Know someone? Grateful for a tag.

The client my dog asks about at dinner. 🐶 Some brands put their logo on the wall. BARK built theirs out of dog toys. Awesome time on-site with Kellie Collins, Bre Barkley and the Jetset crew. Always better in person, especially in an office full of dog lovers!

I bought this salt for a sales call. Before every pitch, I try to become a customer. If it’s new to me, I get to try the product. If it’s a household name, I get to see the experience first-hand: checkout, unboxing, the comms that show up after. We sell a premium CxRM service (retention meets experience). Feels strange to pitch that without ever being on the receiving end. I’d bet most people in biz dev skip this step. Sometimes the timing doesn’t work or the product isn’t realistic (I’m not buying a $500k car to prep for a meeting), but I make the effort. We don’t win every pitch. I still end up with cool products. Chatting with Ancestral today. Their spring salt from Spain is ridiculously good, and I’m a loyal customer no matter how the call goes.

15 brand execs took a chance on something called Jetset After Dark. Tuesday night we hosted a wait-listed experience in Brooklyn. Games, a surprise performance, and deep conversations that had nothing to do with work. Also a possibly haunted elevator. Ask me about it sometime. Most were strangers at 7:00pm but by the end of the evening knew more about each other than some of their closest friends. Incredibly proud of the team for organizing such a special night and not playing it safe. We'll be back...

Keeping key leaders for 10+ years is almost unheard of. At Minted, Mariam Naficy made it look natural. She scaled Minted, which sells stationery designed by independent artists, to multiple 9 figures in annual revenue. In our conversation, I loved hearing how she built a culture that kept her leadership team together for over a decade. Now she’s the founder and CEO of Arcade, an AI platform that turns text prompts into real products like jewelry and rugs. An insanely cool concept. This was one of my favorite episodes so far! You can catch our full discussion in the comments.

From no marketing background to tripling annual revenue for Naturepedic. Arin Schultz has quite the career story. After starting out in sales, he became head of marketing at a brand with no marketing background (in a process he jokingly called a “hostile takeover”), and then helped them triple its annual revenue in the last 5 years. He’s the Chief Growth Officer at Naturepedic - an organic mattress and bedding brand that’s been around since 2003, and it was great to chat with him on the latest High Stakes Growth® episode. We dive into what it's like leading a marketing team of 70+ people, how influencer marketing has been a home run for them, what the future of the mattress industry looks like, and a lot more. Catch the episode link in the comments.