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We’re thrilled to announce that Insights Opinion is a proud sponsor of #TMRE 2025! Join us as we explore the latest in market research innovation and client-centric insights. 🗓️ Oct 28–30, 2025 📍 The Paris Hotel, Las Vegas Learn more: https://lnkd.in/eRiTkwx Sharoz Ghauri, Dan Schmitt #TMRE2025 #InsightsOpinion #MarketResearch #MRX #LasVegas #ResearchInnovation #DataStrategy #GlobalInsights

📊 Data doesn’t tell the whole story. 82% of healthcare leaders lack the emotional insights needed to connect with patients. Discover how healthcare qualitative market research is revolutionizing trust, innovation, and patient outcomes. 👉 Read our latest blog now! #InsightsOpinion #MRX #QualitativeResearch #MarketResearch #MarketResearchInsights

Hesitation. Non-response. "I'm not sure." These are some of the most valuable signals a survey can produce. 📊 Language models are trained to answer. Real humans are allowed to not know. 👥 The research that actually reflects your market — including its uncertainty — starts with real people. #InsightsOpinion #MarketResearch #ConsumerInsights #SurveyResearch #MRX

Bad data doesn't look bad that's the problem. 3 red flags to check before you trust a survey: 🚩 Everyone agreed (leading questions) 🚩 Sample doesn't match your market 🚩 No neutral option = forced answers The best insight isn't the one that confirms what you hoped. It's the one you can stand behind. Which red flag have you spotted in a report before? Comment Below! #MarketResearch #ConsumerInsights #SurveyRedFlags #MRX #InsightsOpinion

Insights Opinion will be at Esomar Congress 2026 in #Valencia, 1 to 4 September. Our Director, Sharoz Ghauri, will be there for the full four days. This year's theme is #Metamorphosis, and it is a fair description of what #fieldwork has been going through. Human understanding, technology and delivery practice are all changing at once, and the studies we run today look nothing like the ones we ran three years ago. What Sharoz Ghauri will be discussing in Valencia: #Healthcare, #B2B and #HCP research, including multi market recruitment and compliance Where #AI genuinely strengthens quality control, and where it only adds noise #CATI's continuing value in markets where online reach falls short If your team is attending and would like to meet, send us a message and we will arrange a time. #ESOMARCongress #MarketResearch #HealthcareResearch #InsightsOpinion #MRX

Everyone types it eventually: "how do I know if my survey data is reliable?" Here's the short version: 🔍 Right sample — the people who actually matter to you 🔍 Balanced questions — no nudging toward the answer you want 🔍 Honest responses — engaged people, not rushed clicks Reliable data isn't about how much you collected. It's about how carefully you asked. Stop Googling it. Start getting answers you can trust. Need research you can rely on? Let’s talk. #MarketResearch #ConsumerInsights #QualityResearch #MRX #InsightsOpinion