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Active on Facebook, Instagram, Audience Network. 📣 The 2026 State of Winery Health Report is here 📣 Three years ago, we set out to answer a question the industry had no good data on: what does a healthy wine business actually look like? This year, 541 winery professionals answered. Thank you if you were one of them 😃 The clearest finding: what separates thriving wineries from struggling ones has surprisingly little to do with size, region, or even sales. It comes down to how the business is run. Here’s a sneak peek of some of the data within: 🍷 The healthiest wineries are more than 3x as likely to be profitable, 73% versus 21%. 🍷 Growth matters less than you would think. Wineries with flat sales are profitable about as often as those with rising sales, 57% versus 58%. 🍷 75% feel confident in their pricing, yet only 56% know their profit on an individual wine. 🍷 60% already use AI, most of it in marketing. The report breaks all 541 responses down by size, region, and role, so you can see where your own winery lands.

Active on Facebook, Instagram, Audience Network. 📣 The 2026 State of Winery Health Report is here 📣 Three years ago, we set out to answer a question the industry had no good data on: what does a healthy wine business actually look like? This year, 541 winery professionals answered. Thank you if you were one of them 😃 The clearest finding: what separates thriving wineries from struggling ones has surprisingly little to do with size, region, or even sales. It comes down to how the business is run. Here’s a sneak peek of some of the data within: 🍷 The healthiest wineries are more than 3x as likely to be profitable, 73% versus 21%. 🍷 Growth matters less than you would think. Wineries with flat sales are profitable about as often as those with rising sales, 57% versus 58%. 🍷 75% feel confident in their pricing, yet only 56% know their profit on an individual wine. 🍷 60% already use AI, most of it in marketing. The report breaks all 541 responses down by size, region, and role, so you can see where your own winery lands.