Indivd

Indivd co-founder Victor Molen puts it simply. We invited KPMG to verify our accuracy and Sweden's privacy authority to examine our method, because trust in retail data should never be a claim. That scrutiny produced 99.11 percent verified accuracy, formal IMY clearance, EU AI Act low-risk status across more than 100 DPIAs, and leading Nordic chains running Indivd in production today.

A number at the door tells you how many walked in. It cannot tell you what happened, why, or what to change. That is the difference between counting and intelligence. Indivd shows funnels, ideal-visitor share, journeys and campaign uplift on the 2D cameras you already own. Behaviour, not headcount. That is the question modern retail actually needs answered.

Before scaling to a single estate, Indivd took its anonymization method to IMY, Sweden's privacy authority, for formal prior consultation. The method was examined and cleared, and today carries EU AI Act low-risk classification across more than 100 DPIAs. In practice this means one thing. When your DPO and legal team review Indivd, the hardest questions have already been answered by the regulator itself.

The biggest alternative to data-driven retail is not another vendor. It is the status quo. Gut feel is cheap and fast, but it cannot defend a staffing call, a layout change or a campaign budget under scrutiny. McKinsey research finds data-driven organizations are roughly 19 times more likely to be profitable, with customer analytics hitting hardest in retail. Doing nothing quietly compounds the exposure.

McKinsey Global Institute research finds data-driven organizations are roughly 19 times more likely to be profitable, and that customer analytics has its greatest impact in retail. Online players have acted on this for two decades. Physical retail is only now getting the same visibility. Read how leading chains are bringing web-grade analytics into their stores.

Online retail has always known its funnels, its conversion, and what a campaign actually did. Physical retail still makes the same decisions on a door count and gut feel. The cost is real. Misallocated spend, staffing set by anecdote, campaigns whose effect cannot be proven. Indivd closes the gap with web-grade behavioural analytics on the cameras your stores already own. No new hardware, live in days, anonymized at source and regulator cleared.