Incremental ads

We spend a lot of time thinking about the problems people in commerce media need to solve. Turns out the best way to find out is to ask the experts (that's you).

A strong ROAS number tells you a channel was near the sale. It doesn't tell you the channel caused it. Incremental is built to close the gap between knowing and doing. Ready to see it in action?

Reported ROAS counts every sale an ad touched. It doesn't ask how many would have happened anyway. Incremental operates completely independently from retailers, media sellers, and bidding platforms. Want to see why 7 of the 10 largest brands and every major agency holding company run on Incremental?

Every retailer grades its own homework. That's not a knock on ROAS; it's just what happens when the scorecard and the salesperson are the same entity. Incremental is an independent, causal measurement: we show you which campaigns, placements, and SKUs are actually driving incremental sales, then push that intelligence straight into Skai, Pacvue, Flywheel, or WPP Open so you can act on it. 500+ of the world's largest brands trust the number because we have no stake in where the next dollar goes.

Every retail media network reports performance on its own terms, so the same dollar gets graded by different rules depending on where it ran. Incremental replaces that patchwork with iROI: causal measurement grounded in multiple inference frameworks, aligned to IAB and MRC guidelines, delivered daily at the campaign and SKU level, across every retailer you run.

Overall growth doesn't mean every dollar earned its place. We don't buy or sell advertising. We don't have a stake in whether you spend more with one RMN or another, on search or display; we just show you where the next dollar should go