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What does it mean to lead in a world of complexity, fragmentation and disruption? Day one of the PROI APAC Regional Summit in Cebu opened with a powerful moment of connection and honest reflection. To meet the challenges of our times, and to participate in a network of peers, authenticity is the only place to start. Questions like what's really stumped us this year, and what has been the best lesson we've learned this year surfaced some shared pain points and some actionable ways to move forward. Making the most of gathering in person, an improvisation session reminded us that being present — and human — is a strategic advantage. Gearing up for the theme of the Summit, "Disrupting ourselves, the agency evolution imperative", regional leaders will grapple with erosion of trust, proliferation of tech solutions and opportunities for transformation.

Ten years ago, we launched The CMO Show into a world of breathless urgency. In the past decade, we've tracked every season, trend, and next big wave as it’s arrived: digital transformation, disruption, AI. Through all this, our North Star hasn't wavered. Storytelling is a strategic act of leadership. It enables organisations to articulate vision, shape culture, and lead change. Follow our award-winning podcast for stories of marketing that makes a difference, as we celebrate 230+ episodes across an extraordinary decade. https://lnkd.in/g8mkDRWF

Join us on Thursday, 4 December, 9am–1pm, for a hands-on session designed to help you measure what matters. You’ll explore practical tools, build a Theory of Change, and work through a real-world case study — all in a small group setting with space to ask questions and share challenges. Register now:

Join our Virtual masterclass on 4 December to build an impact strategy that’s clear, credible, and ready to implement. Just 15 seats available. Secure yours today:

📍 Virtual Event. We’ll walk through practical tools, a guided Theory of Change activity, and a real-world case study to help you build a strategy that’s clear, credible and ready to implement. Reserve your spot:

Learn impact measurement basics in this half day virtual workshop.