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Life's too short for boring snack bars. 🥱 From protein packed bars to energy boosting bites, health and wellness is shaping what we're snacking on. But one thing hasn't changed...taste still matters. 😋 So, which flavours should be on your radar? 🔍 We've pulled together a snapshot of the latest snack bar flavour trends, exciting combinations, and opportunities for your next big launch. Because healthy doesn't have to mean boring! Get your flavour trend snapshot here: 👇 https://lnkd.in/e8cJWKvS

More freedom with masking flavours 🙌 Our new natural masking flavours do the masking without adding any flavour of their own. So you get: • More freedom with your final flavour. • A cleaner and more neutral base. • Cost effective use at low inclusion levels. • Liquid and powder options. • Flexibility across a wide range of functional applications and ingredients. Less to work around. More freedom to flavour. Find out more and request some samples 👇 https://lnkd.in/erugxTnp

The future of flavour manufacturing is UK made 🇬🇧 For too long, food and drink manufacturers have relied on flavour supply from outside the UK. We’re changing that and building the largest flavour manufacturing site in the UK. With £10m+ invested in production, major new manufacturing capability and liquid, powder, and spray-dried solutions, we’re building a faster, more resilient flavour supply chain in the UK. Ready to join the journey? Get in touch 👇 https://lnkd.in/eqz8kVgc

Are flavour lead times slowing you down? Trends move quickly. Launch dates definitely don’t wait around. Waiting for flavourings simply doesn’t fit anymore. We’ve cut our lead times so our customers can move at speed. Got a project that needs to move quickly? Let’s talk.

Our most requested flavouring is finally here… 🍌 Caramelised banana is the flavour our customers kept asking us for, so our flavourists got to work. Think sweet, ripe banana, gooey caramel and warm, cooked notes. Rich, indulgent and definitely not your standard banana flavour. Our team have already been getting excited and trying it in everything from milk drinks and cakes to ice cream, porridge and protein products. It looks like we're not the only ones obsessed with caramelised banana, with UK social media conversations around caramelised banana up 24% since June 2024. You’ll want to try this one… Get in touch and request a sample👇 https://lnkd.in/eqz8kVgc

Some flavours dominate every generation... Others divide them completely... We’ve tracked the biggest flavours in health and wellness products across different generations of consumers. Discover our new health and wellness trend tracker and find inspiration for your next big flavour launch: https://lnkd.in/eydSdPw7