Hummingbirds ads

Is the creator space starting to feel…a little too performative? I’ve been thinking about this a lot lately. Because here’s the thing: Not every campaign should be about reach, impressions, and views. Where’s the magic in that? ✨ The magic is when someone tries your insanely delicious overnight oats, shares it online because they genuinely love it, and suddenly their kid is eating breakfast in a whole new way. ✨ The magic is when that same creator becomes a lifelong customer—not because they were paid to post, but because they had an authentic experience first. ✨ The magic is in the way they describe the experience of buying, opening, tasting, and sharing your product. That’s the story. That’s the moment. That’s the memory that sells products for years to come. When we reduce creators to just numbers on a spreadsheet, we miss those stories entirely. We trade connection for clicks. We settle for transactional when we could be transformative. At Hummingbirds, we believe everyday creators aren’t just campaign “add-ons.” They’re the people who spark movements around your brand—one authentic impression at a time. Enjoy slices of these moments in our Best of August compilation! https://lnkd.in/gFaUX76C

A few months ago, a new teammate joined our team, and I found myself talking about some of the brands I love on our platform like Happy Coffee. Their coffee is incredible, but their mission is what has stuck with me. Happy gave NAMI (the National Alliance on Mental Illness) an ownership stake in their company — so every cup you drink supports mental wellbeing in a real, tangible way. As Happy shares on their site: “They do for mental wellbeing what we do for mornings: show up, lift people up, and make it easier to keep going.” These are the kinds of brand stories that get me excited — and seeing hundreds of creators across Hummingbirds share, sip, and spread that story in a way that is authentic to them, just like Lauren does in this Reel. No overly aesthetic kitchen or content with perfect lighting or a high-end coffee maker, just an awesome mom who loves coffee and keeps it real. Everyday creators for everyday brands 🤝 https://lnkd.in/gFaUX76C

What do you get when you mix local creators + real communities + great products? A season full of content that feels real and performs. Here’s just a taste of what Hummingbirds delivered last month!

"Hummingbirds has delivered consistent results period-over-period. Our business saw short-term growth and sustained sales long after campaigns ended." – Kayla Brown, Marketing Director, Lola’s Fine Hot Sauce Top CPG brands are tapping into community-led advocacy to drive product discovery and real-world engagement—without relying solely on paid ads or agencies. Join the brands making marketing more authentic, local, and effective.

Hummingbirds helps CPG brands drive in-store lift, boost sales, and generate real brand buzz through authentic, community-powered advocacy.

CPG brands are rethinking influencer marketing. Instead of limiting reach to a single audience, they’re tapping into the power of local creators. Real customers who drive authentic engagement in key markets. "When I’m up against months-long lead times, Hummingbirds keeps our marketing mix fluid and relevant. From concept to content in days." – Nola Morris, CMO, Thelma’s Treats See how brands like yours scaled their reach with us.