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Every company is sitting on story gold. In the new book "Sell The Truth: Leadership Storytelling For Cultures That Win," by Bryan Adams (co-author of Give & Get: Employer Branding), you'll find Bryan's 20+ years of experience working with the world's best-known brands, including Nike, into a storytelling engine to help you find, tell, and sell the true stories that only you can share. Now available to pre-order on Amazon UK. Available to buy from 17th September.

The book, "Sell The Truth," gives you a step‑by‑step playbook to communicate with clarity, earn trust, build belief, and shape the culture you want, with intention. In a low‑trust, distraction‑heavy world, how you communicate matters more than ever. Steve Jobs did it on instinct, but you can use Bryan Adams’ frameworks to align teams, reduce friction, and unlock better performance. Now available to pre-order on Amazon UK. Available to buy from 17th September.

There are three stories every organisation needs to tell, and most only know one. Most companies can describe what they do or what they sell; fewer can describe what it is like to work there, and fewer still can explain what they believe in. Bryan Adams' new book Sell The Truth: Leadership Storytelling for Cultures that Win provides a clear framework to follow that helps you talk less about what you do and more about why it matters and what it feels like. Sell The Truth: Leadership Storytelling for Cultures that Win, by Bryan Adams, (co-author of Give & Get Employer Branding) is available to pre-order on Amazon now.

What if your next big leadership move isn’t a new platform, but a new story told honestly? In Sell The Truth, Bryan Adams helps you turn your messy, imperfect reality into the kind of leadership storytelling that attracts the right people, repels the wrong ones and rallies everyone around a purpose they can actually believe in. You’ll get tools to share your wins, your scars, and your lessons in a way that makes people lean in and say, “I’m in.” Ready to lead with the stories only you can tell? Pre-order Sell The Truth now on Amazon UK.

Tired of pretending every slide, strategy, and Town Hall is “fine” when everyone knows it isn’t? In Sell The Truth, leadership storyteller Bryan Adams shows you how honest stories cut through AI noise, misinformation and corporate gloss to actually move people. You’ll learn how to talk about your culture as it really is warts, wonders and all so your teams feel seen, your candidates feel respected and your strategy finally feels real. If you want a culture that believes again, start by Selling The Truth. Now available to pre-order on Amazon UK.

As organisations grapple with AI, misinformation and declining trust, leadership expert and co-author of Give & Get: Employer Branding, Bryan Adams argues that the greatest competitive advantage isn't technology, it is truth. In his new book, Sell The Truth, he reveals why authentic storytelling has become one of the most important leadership skills for building trust, inspiring people and driving business performance. This is more than a book on communication; Sell The Truth is a practical leadership playbook providing the tools to align people around a shared purpose and turn strategy into action. Available to pre-order on Amazon UK.