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Ever wondered how a robotic pen and a dash of AI creativity could shake up go-to-market strategy? Josh Whitfield shares some surprising stories and fresh perspectives you won’t want to miss. I thoroughly enjoyed our in-depth conversation on the GTM Engineer School podcast.

🚀 Join me this Monday, Sept 8th for a special live session with Yash Tekriwal 🤔 - widely known as the first GTM Engineer. Yash will be walking through a taste of his Cohort 2 module for GTM Engineer School: 👉 Building prospect lists in Clay 👉 Running custom research & scoring 👉 Personalizing outreach with AI It’s a rare chance to see how one of the best does it, live. And ask him questions. If you’d like to be added to the invite list, connect with me and drop a comment below saying “Yash”, and I’ll get you added.

Curious about GTM Engineering? Join our live webinar on September 8 for a real taste. ↓ Cohort 2 of GTM Engineer School is almost here. We’re kicking off the new season with a hands-on taster session — and you’re invited. Here’s what’s happening: → Monday, September 8 → 9AM PT / 4PM GMT → Zoom (one-click RSVP, no friction) Bring your favorite drink, your questions, and your curiosity. ___ WHAT YOU’LL GET → A peek inside our Enrichment module → Real workflows — not just slides → Live demos with Clay (the tool that’s changing GTM forever) Led by: • Yash Tekriwal 🤔 - Lead Educator, Clay • Jared Waxman - Co-founder, GTM Engineer School ___ AGENDA ↓ 1. Quick intro: What is GTM Engineer School? 2. Hands-on: • Build a prospect list using Clay • Run custom research and scoring • Personalize email copy, live • More surprises (Yash never disappoints there 😉) 3. Q&A — bring your own use case or challenge ⤷ (we’ll tackle it live) Perfect for: → Aspiring AI workflow builders → Sales and marketing operators → Anyone who wants to see what “GTM engineering” looks like in action ___ ABOUT THE PROGRAM GTM Engineer School is a 5-week live course for sales and marketing teams who want to master GTM workflows - by building, not just watching. Cohort 2 launches September 29. Only 75 seats. __ Thinking about joining the program? Register for the free webinar (link in comments or DM for details). Psst — there'll be promo codes if you stick till the end.

Stoked to announce that Clay is GTM Engineer School's cohort 2 official partner! Clay needs no introductions... → They coined the GTM Engineer role → They enabled a new market of Claygencies and experts → They're building the product to equip GTMEs to achieve their wildest pipe-dreams And now, you get to learn GTM engineering, straight from the source. Learn from the FIRST GTM Engineer himself — and "Clay AI professor" — Yash Tekriwal 🤔. (Yes, the real deal.) Here’s what he'll be teaching: ↓↓↓ → Enrichment sources: which to pick based on your ICP → TAM sourcing: Find companies and people that match your ICP → Account and lead scoring: Formulas, conditional logic → Outbound: Create personalized copy, send to sequencer → Running Clay: core integrations (CRM, sequencers), credits tips/tricks And for the hungriest GTMEs, we're also cooking some more advanced use cases: → CRM hygiene: field mapping, enrichment, auto-refreshes → Intent signals: job changes, web visitors, LinkedIn mentions, news (real-time alerts!) → Advanced use cases: Gong transcripts, Webflow landing pages, scheduling ___ Live sessions. Hands-on exercises. Access to the best tools (and people) in GTM. If you want to level up with the people who live and breathe GTM engineering, this is it. ___ What would you want to learn from the Original GTM Engineer? Let me know in the comments (will leave a link to get your tickets too!)

Less than 1 week to register for GTM Engineer School. If you're been sitting on the fence - now's the time. Seats are filling up fast. What you'll get: 🎯 Hands-on technical skills for go-to-market success 🤝 Direct access to the world's top industry practitioners 💳 $7K in platform credits included for Clay, Cargo, Octave & Airops 🌟 A community of like-minded professionals The investment in your GTME skills starts paying dividends from day one. Secure your spot. Registration ends Sept 22nd.

Excited to announce GTM Engineer School's renewed partnership with Cargo 🧱 Want to bring GTM agents to each of your sales reps? Keep reading. ↓ ↓ ↓ GTM teams used to run on dashboards, tabs, and endless notifications. Now? They build AI agents that think like your best rep, and then let them run the whole revenue operation, end-to-end. How it works with Cargo: → Build copilots for your sales team, instead of manual time-sink processes → Let your agent access to your tools and context layer → You just describe the task to be done → Agents monitor pipeline, plan accounts, spot expansion signals-automatically But here’s the unlock: These agents don’t wait for you to ask. They answer questions like: • “Why are we losing to Competitor X?” • “What should I do next with Acme Corp?” • “Which customers are ready to expand?” All in real time, no digging, no delay. Reps don’t need another tool or tab. → They just talk to Cargo-right in their browser or Slack → “Show me deals at risk” → instant analysis → “Build me an account plan” → done in seconds The TLDR? Cargo is your agentic layer with access to all your context. No dashboards. No wasted time. Just answers-and action. The brutal truth: In the next 12 months, most GTM team will either have autonomous infrastructure like this… or get outpaced by teams who do. That's why we're excited to bring you Cargo in cohort 2's curriculum: Live sessions, hands-on workflows, real projects building Cargo's enablement agents — so you can build self-running revenue machines, not just talk about them. And what's more? You get to learn from directly Cargo's co-founder Maxence de Villepion 🧱 and their Commando-in-chief Tariq M.! If you want to add agents to truly scale productivity of — not replace — your GTM team, get your tickets for cohort 2. Class starts end of September. Less than 50 tickets available as of today ;)