GTM Buddy ads

I read 30 responses this week from women in Revenue Enablement and GTM leadership. Wednesday Women and our team at GTM Buddy invited them to answer four questions: → what they champion on LinkedIn → what their TED talk would be → what they wish someone had told them earlier → and one piece of trivia about themselves. I expected the typical advice. Stay curious. Be authentic. Take risks. What I read instead was a doctrine. · · · → Theresa McCluskey, VP of GTM Enablement at Vectra AI: “Pressure doesn't break you. It just turns up the heat until something extraordinary comes out.” → Geeta Gupta, Head of Sales at Apollo Global Management, Inc.: “Sales Enablement isn't a support function. It is a revenue function.” → Brooke Coletti, Partner Sales Enablement Leader at Amazon Web Services (AWS): “We're not failing at training. We're failing at behavior.” → Gail Behun, GTM Leadership Enablement at Zoom: “Most teams don't fail from lack of talent. They stall from lack of empowered leadership.” → Cynthia H., Head of Business Development at StemWave: “The follow-up you never sent is the opportunity you'll never know you missed.” → Regan Barker, Co-Founder and CRO at CoachPilot: “The most powerful tool you have is the one you keep putting down.” · · · None of them called what they're doing Revenue Activation. All of them are practicing it. Activation is what happens when enablement stops measuring sessions delivered and starts measuring behavior changed. When leadership stops chasing performance and starts building people. When the discipline stops being a support function and starts being treated as the revenue function it always was. That's what's in these responses. Not theory. Practice. From women who've earned the right to say it. · · · This is the first wave of what we're calling our Revenue Activators series, in partnership with Wednesday Women. Over the next few weeks Karthiga Ratnam and Leslie Greenwood will be sharing more of these voices, one at a time, so each woman gets her own moment instead of being folded into a list. If you work in this space and you don't already know these names, follow them. They're not building the future of revenue. They're already living in it. Thank you to all 40+ women who took the time. The doctrine you've already written is in everyone's hands now. #RevenueActivation #WomenInRevenue #WednesdayWomen

I've created three categories in my career. None of them came with a T-shirt like this. That's because Anthony Kennada never let Gen Z and Millennial marketers near the merch budget. My current team - Karthiga and Varun did this to me. And honestly? They might be onto something. Because here's the thing - everyone's calling their product "agentic" this year. But most of them just bolted a chatbot onto a content library and called it transformation. That's not agentic. That's cosmetic. Agentic means the system acts before the human asks. Agentic means intelligence finds the rep - not the other way around. Agentic means you shipped infrastructure, not features. We built GTM Buddy to activate revenue capacity - not to help reps search folders slightly faster. The shirt says #AgenticAF. The product backs it up. P.S. I told the team this wasn't professional. They FORCED me to WEAR IT, made me post it, and now they say it needs to go viral. Please send help. They're watching me type this. P.P.S. They haven’t stopped laughing. So I guess we know who's really running things here.

Two mergers. Four months. They're calling it the future. It's actually the ending. October 2025: Showpad + Bigtincan. February 2026: Highspot + Seismic. Same PE playbook. Same press release. Same promise. Forrester and Gartner have said it quietly for years: high adoption, low revenue proof. The category never cracked causation. Consolidation is what happens when a category runs out of ideas. Customers always find out too late. "Both platforms will be supported." They say it every time. Then one gets sunsetted. Migrations happen. Deals disappear. The merger doesn't fix the architecture. It can't. The real question was never which vendor wins. The reassurance calls are happening right now. You already know how this movie ends. See what the future holds in the link below. 👉 migrate.gtmbuddy.ai

Only 20% of reps get coached and most of it happens after deals are lost. That’s performance you can’t get back. See how GTM Buddy’s AI Copilots predict gaps and coach before the call.

Reps spend 7 hours a week searching for the right decks across 5+ tools. Marketing creates. Sales recreates. See how GTM Buddy’s AI Copilot ends the chaos and brings the right deck to every deal.

The average seller takes 6 months to ramp and it resets with every product launch. By the time they’re ready, the market’s already moved. See how GTM Buddy keeps every seller ready, across every change.