Getuplead | B2B SaaS PPC Agency ads

I used to be very polite during my audit sessions but after doing hundreds in 15 years of PPC I don't hold back what I see anymore. The best help I can give to a company spending $100k+ per month on ads is telling them the hard truth. Sorry not sorry but when it's a garbage ad account management I have to say it loud and clear. They may leave the call with a bad feeling but they probably save more money in 30 minutes than they would in the next six months. By the way, if you are spending money on Google Ads, always check your: - Search terms. This is NOT the same as your keywords. This is what actually people typed on Google and triggered your ads, they could be totally different than your campaigns keywords. - Your ad headlines and descriptions. Avoid like the plague "#1" or "Best software xyz." fluffy headlines. - Your conversion tracking. Primary conversions should only track relevant form fills such as demo or sign up, not clicks or page view. Syncing with your CRM is not negotiable. PS: If you want a second opinion on your ad account without filter and actionable recommendations, book your free audit here: https://lnkd.in/dX4uNmYx

Many B2B SaaS founders want leads as fast as possible. "We need demos NOW." "Why isn't LinkedIn ads generating pipeline?" "Can we double the budget this quarter?" I feel the same pressure because I'm a founder too. But I am also a marketer, so I know that: - Sales cycles in B2B can be very long. - Only 5% of your ICP is ready to buy right now. - Your prospects have many other vendors competing for their attention. That is why a LinkedIn Ads strategy that only focuses on lead generation is leaving most of your budget on the table. The simple framework we use at Getuplead for our clients splits the budget into two jobs: 60 to 70% on demand generation. Make your ICP know, trust, and remember you before they are ready to buy. This is where Thought Leader Ads, Video Ads and Document Ads live. Industry opinions, customer stories, frameworks, guides. Content that builds credibility and retargeting audiences before anyone is ready to click a demo button. 30 to 40% on demand capture. Convert existing awareness into action. This is where Single Image Ads, Text Ads and Conversation Ads live. Customer proof, objection handling, cost of inaction. Content designed to turn warm audiences into pipeline. The goal is not to oppose demand gen and lead gen. It is to run both correctly and combine them into a system that generates pipeline consistently, not just this quarter. Most LinkedIn Ads accounts we audit are running 100% demand capture with zero demand generation. They are trying to capture demand they never created.

ChatGPT isn't Google Ads. On Google search, you buy intent. Someone types a query, you bid on the words, you show up. The keyword does the targeting for you. ChatGPT has no keywords, you're not buying a query anymore but you're describing a context " context hint" hoping the algorithm finds it relevant to the conversation. There is only one slot per chat so relevance is everything. But that's not the only specificity of ChatGPT Ads compared to Google. After tested the platform with a few B2B clients, here's the full breakdown on how we approach ChatGPT Ads. 1. Tracking - Install the pixel and CAPI before your first campaign. - Tag every ad group with UTMs, or ChatGPT traffic report as "Direct" in your analytics. - Expect a clicks-to-sessions gap. judge the channel on a blended basis rather than last-click. 2. Targeting - No keywords: targeting runs on free-text "context hints" with no volume data. CTR vary between 1% and 2% depending on the hint. - Create hints narrow to broad: use cases, then problems, then competitor comparisons. - There's only one placement per conversation so relevance decides everything. 3. Optimize - Switch to oCPC as soon as your pixel reports clean events. - There's no placement reporting, so your account structure becomes your reporting. 4. Context - Only free and Go users see ads, so few senior B2B decision makers are in the room. - The ad format is a card beneath the AI's answer, write it as a useful complement to the answer not as a banner.

Want an expert second opinion on your B2B paid campaigns? Book a call with Kamel, our founder and a 15-year B2B PPC veteran.

Most B2B businesses neglect retargeting: - Only promote a "Book a demo." - Retarget their audience only on Google or LinkedIn. - Don't use anything other than image formats. - Run the same creative and message for months. They give little or zero attention to retargeting because they focus 99% on capturing demand from cold audiences, meanwhile CPCs are increasing and lead volume is shrinking. Their belief is: if they visited our website two weeks ago, they want to book a demo. But they don't understand their buyers: - Take months to evaluate different vendors. - Do their research on multiple platforms and communities. - Consume all types of content formats. - Decide when they are ready to buy. And the results are obviously bad: - For the Business → trapped in the hamster wheel to capture a limited demand - For Sales → tons of MQLs that will never move to later funnel stages. - For the retargeted Audience → Oversaturated with the same ads It always ends like this: CMO: "We do retargeting but get no demos " Me: "You've not tried properly on 3 layers" If you want to make Retargeting works, your job is to: - Make them fell you're the obvious solution to their specific problem. - You have answers for their entire buying committee's objections. - Make it as easy as possible to compare your product among other vendors. - Stay top of mind during their entire buying process. 1. Content layer Always start from your retargeting content. You need to first understand what their objections are and what can motivate them to go with you instead of another vendor. → Produce a variety of content that removes friction and makes them feel safe to move forward with your solution. Don't think "what should we create?" Think "what do they need to see? 2. Format layer Once you have your content you can adapt it to multiple formats. This is the most underrated factor that will boost your retargeting efficiency by maximizing reach and exposure. → Avoid banner fatigue by splitting the same content or message across different formats. 3. Channel layer This is where most B2B advertisers underestimate the multiplier effect of channel presence on their retargeting strategy. → Spread your content and formats everywhere your audience logs in. Distribution is what will increase your deal velocity and pipeline generation.

Are your B2B Paid Ads driving real pipeline, or just wasting budget on low quality leads? Most B2B Tech companies struggle with broken conversion tracking, broad targeting, and poor campaigns structures on LI and Google. Get a free 30-minute audit with Kamel, our founder.