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AI systems today are confidently making things up - and businesses are making real financial decisions based on those hallucinated answers. That should concern everyone. A new Forbes article on AI hallucinations highlighted something the tech industry still massively underestimates: modern AI systems can hallucinate at alarming rates - especially on high-impact business questions involving data analytics, strategy, finance, and operational decision-making. Some benchmarks cited 𝗵𝗮𝗹𝗹𝘂𝗰𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝗿𝗮𝗻𝗴𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟮𝟮% 𝘁𝗼 𝟵𝟰%. And the dangerous part isn’t simply that AI gets things wrong - It’s how confidently those false answers are generated. Models today are fundamentally probabilistic systems - generating statistically likely answers based on patterns, not verified truth. But authoritative tone ≠ accuracy. And as companies increasingly rely on AI to guide media spend, forecasting, growth strategy, and operational decisions - “mostly correct” becomes a very dangerous standard. Especially in marketing and revenue environments - where one hallucinated metric or false strategic recommendation can cost you your client, your credibility, your job, and potentially millions in bad business decisions. The biggest moat in AI isn't simply model quality - it's TRUST. And trust is what we focus on at FUSE - which is why we built our anti-hallucination system for advanced data analysis - representing the first AI platform for growth teams built around 𝘇𝗲𝗿𝗼 𝗵𝗮𝗹𝗹𝘂𝗰𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀. The companies that solve computational accuracy and hallucination removal at the infrastructure layer will define the future of enterprise AI. If you're on a growth marketing team and want to see why 400+ teams trust FUSE.is today - DM me for a demo.

Here’s an open-source AI agent for Meta Ads. It can automatically monitor your Meta Ads, find campaign winners and losers, shift budgets, generate copy, and push ads live. Sounds cool, but... 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚𝐥𝐬𝐨 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐛𝐚𝐧𝐧𝐞𝐝. This setup violates Meta’s terms of service. Everyone is trying to use AI for their growth efforts, but it's a mistake to fall for things that "sounds cool" - but actually puts your business at risk. Don't believe me? Try it for yourself via this GitHub repo and post in the comments whether or not your Meta Ads account is still active: https://lnkd.in/e3d3cZsf. OR - don't take the risk and try FUSE.is - where you can safely connect all your live data (including Meta Ads), and get analysis with zero AI hallucinations. DM me for a demo.

Marketing leaders shouldn’t need dozens of tabs open across multiple browser windows just to understand their business. Most reporting workflows are stitched together from multiple dashboards, spreadsheets, and AI tools that promise insight but lack reliability. FUSE.is instantly replaces that chaos with one AI platform purpose-built for growth teams - with zero hallucinations. That’s applied AI done right. Efficiency in service of smarter decisions. Try FUSE for free at www.FUSE.is Questions? Email [email protected] My DM's are open.

Amazing Day 1 at the Advertising Economic Forum NYC 🗽 where 13 companies pitched their thesis in front of an audience of industry leaders, strategic investors, and operators. Humbled to be among such an inspirational group of founders, including my old teammate Ben Jones! Special thanks to Tom Triscari and Rob Beeler for orchestrating such a great first day, the entire investor panel for their thoughtful questions, and Horizon Media for hosting. Looking forward to Day 2 tomorrow! #AdEF2026 #AdvertisingEconomicForum FUSE.is

🚀 Shopify direct connect is LIVE inside FUSE.is! If you run a Shopify store, you know that understanding Shopify Analytics can feel like it requires a data science degree. You’re forced to dig through reports and fragmented views just to try and understand performance. Revenue, orders, customers, refunds, inventory, discounts - all separate data points that don’t tell you the cohesive story you need for growth. And then if you try analyzing your store data alongside your digital marketing efforts… you’ll want to pull your hair out (I already did). FUSE changes that. Meet 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗖𝗠𝗢. Just connect & ask: "How did my store perform this month?" → Instantly get an advanced Shopify store analysis & breakdown: revenue, orders, refunds, customers, inventory, and cash flow - all in one view. Then go deeper: “Which customers drive the highest lifetime value?” → Get cohort + LTV analysis across acquisition windows. “Which products are hurting my margins?” → Get refund patterns, return rates, and inventory risk instantly. “Are my discounts actually driving incremental revenue?” → Get true lift vs baseline AOV + margin impact. And most importantly: “How does my Shopify performance compare to ad spend?” → Connect your store to Google, Meta, TikTok, LinkedIn, and more. → See exactly what’s driving revenue - and what’s wasting budget. This type of analysis typically requires multiple reports, manual exports, spreadsheets, and a data team. With FUSE - it happens in seconds (𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝗵𝗮𝗹𝗹𝘂𝗰𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀). If you run a Shopify store - or manage them for clients - now's the time to try FUSE for yourself. 𝗗𝗠 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗱𝗲𝗺𝗼 - or check us out on the Shopify App Store here: https://lnkd.in/eHzTi_TY

FUSE.is now SOC 2 & GDPR compliant 🔐🫡 As more growth marketing teams turn to AI tools to help drive real business decisions, one thing is abundantly clear: If you can’t trust the data → you can’t trust the output. AI tools today (including MCP workflows into LLMs) will always give overly confident answers about your data - but how much can you actually trust them? That’s the problem we’ve been solving from day one. FUSE is built on a proprietary data verification system that ensures the data behind every answer is accurate before analysis even begins. That’s how we help growth teams scale - 𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝗔𝗜 𝗵𝗮𝗹𝗹𝘂𝗰𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀. And now, with SOC 2 and GDPR in place, that trust extends beyond just the product into how FUSE handles, protects, and operates on company data. Our mission is simple: every team should be able to trust their AI. This is a big step in that direction. If you’re exploring how AI can support growth for your business (not just generate insights that "sound right" - but are inaccurate) - I’d be happy to show you why 400+ marketing teams trust FUSE today. DM for a demo - or find time in my cal here: https://lnkd.in/gVHZsG_8.