Free The Sea ads

Our CEO and Chief of Boring, Christoph Dörn, spent two days at Blue Earth Summit counting bins. Well, nearly. There was a lot to be excited about last week in London: 🎤 Speakers who got us thinking 🤝 Meeting the people turning ideas into action 🌊 Feeling the appetite for real, everyday change But even more exciting for us was the reception to our message: if we want to transform the world and Free The Sea, we need to back boring solutions. We’re more fired up than ever to keep fighting the boring fight. So, what’s the most underrated ‘boring’ fix in your industry?

Boring works. Boring gets stuff done. Boring is necessary. Boring is revolutionary. Boring is radical. Boring transforms lives. Most people don't dream about waste infrastructure. Or collection systems. Or bins. Or recycling facilities. But these are the things that keep plastic out of the sea. These are the things that create jobs, strengthen communities, and protect the vibrancy of our seas. The most important solutions in the world can look a little boring. And we think that's beautiful. Today marks a new chapter for Free The Sea. A new brand. A new website. New stories from the people making it happen – we call them Plastic Keepers. The wonderful people living in Indonesia who work together to stop plastic before it reaches the sea. Boring works. Boring frees the sea. freethesea.com --- We’re Free The Sea. We build boring solutions that keep plastic waste in the system, and out of the sea. Follow us ♻️ 🌊 🌏

Meet the Plastic Keepers 👋 The hundreds of people who dream of cleaner neighbourhoods, nature, and seas: 🏠 Households giving us their waste. 👐 Sorters separating the recyclable from the not-so-recyclable. ⚙️ Workers processing plastic in our Material Recovery Facility. Stay tuned to find out more… #FreeTheSea #PlasticKeepers — We’re Free The Sea. We build boring solutions that keep plastic waste in the system, and out of the sea. Follow us ♻️🌊🌏

Meet Japandi, Listen and Samuel. 👋 Three of our Plastic Keepers who transport plastic across our waste system and keep households, Material Hubs and the wider Free The Sea team always connected and running smoothly. 👉 Japandi is the one people can count on. The problem-solver. He coordinates collections, keeps teams connected and likes to see things moving. 👉 Listen knows everyone. The people person. He travels between the Hubs, collecting plastic, sharing knowledge and always makes time for a joke and a good conversation. 👉 And Samuel? He’s the detail guy. He visits the Hubs, weighs the collected materials, loads them up and makes sure each collection is ready to go. Different strengths. Same mission: helping keep plastic out of the sea and supporting the communities that make it happen. A pretty good team, don't you think? — We’re Free The Sea. We build boring solutions that keep plastic waste in the system, and out of the sea. Follow us ♻️🌊🌏

Meet Fadillah. 👠✨ She's one of our Plastic Keepers based at our Aster Telaga Material Hub in Batam, Indonesia. She loves her pink high heels. And we couldn't free the sea without her. #FreeTheSea #PlasticKeepers --- We’re Free The Sea. We build boring solutions that keep plastic waste in the system, and out of the sea. Follow us ♻️ 🌊 🌏

Meet Cahya. 🎤🎶 Cahya is one of our Plastic Keepers based at our Aster Telaga Material Hub in Batam, Indonesia. She’s an incredible cook, singer, and turtle handler. And we couldn’t free the sea without her. (By the way... keep an eye out for our favourite pair of pink high heels 😉). #FreeTheSea #PlasticKeepers — We’re Free The Sea. We build boring solutions that keep plastic waste in the system, and out of the sea. Follow us ♻️🌊🌏