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Software founders - what if you could stay close to every customer without being on every call? Format analyses customer conversations across the tools your team already uses and surfaces the insights that matter most. See recurring requests, problems and objections across sales, support and customer conversations without digging through hours of recordings yourself. Stay close to your customers as the company grows.

Software founders - what if you knew what mattered most to your customers, with the evidence to back it up? Your product team says one thing. Your sales team says another. Format gives everyone a shared view of what customers are actually saying. It analyses the calls, emails and chats already happening across your business and shows the recurring requests, problems and objections that keep coming up. So when it is time to decide what to focus on next, you have the customer evidence to back it up.

Software Heads of Marketing - what if you knew the exact words customers use without listening to any sales calls? Format brings your customer calls, emails, tickets and chats into one place, adds context from your CRM and analyses what customers are actually saying. Explore the insights inside Format, read them in a report, listen to them in a podcast or query them through tools like Claude.

Software heads of product - what if you knew which customer requests actually deserve priority and had the evidence to back it up? Format brings calls, emails, tickets and chats into one place and analyses what customers are actually saying. See the requests that keep coming up, the customers behind them and the evidence you need to make better product decisions.

Software CEOs - what if you knew what mattered most to customers before deciding what to build next? Format brings customer conversations from across your business into one shared view. It shows what customers keep asking for, the problems they are experiencing and which accounts are raising them. Then explore those insights inside Format, read them in a report, listen to them as a podcast or access them through your AI tools.

Software heads of product - sales keeps pushing you to build these features. How do you make the case that it's a bad idea? Format gives you the customer evidence behind what actually deserves attention. See how often requests appear, which customers are raising them and whether a feature really reflects a wider need or just one deal.