Flint AI ads

Hot take: if you’re a marketer, you are going to need a GitHub or you’re not gonna make it... A great marketer’s advantage used to live mostly in their head: how they write, how they research, how they structure experiments, how they think about CRO, what they know about analytics, the little workflows they’ve built over the years. Now a lot of that can be turned into something reusable. Skills, prompts, context, workflows, experiments, playbooks. And that changes how teams can work. Instead of knowledge living in one marketer’s head, it can live in a shared system that other people can build on, improve, and actually use. That’s why I really like what Corey Haines is doing with his marketing skills repo. It already has 45,000+ stars, with skills for CRO, copywriting, SEO, growth engineering and more. (Find it in the comments!) Feels like the beginning of something marketers are going to do a lot more of. And yes, Flint AI is now a proud sponsor :)

If I quit Flint AI and joined a startup as Head of Marketing tomorrow, I wouldn't spend a dollar on Google Ads until these 3 things were true: 1) Your business can afford to learn. Google Ads doesn't magically give you a profitable CAC on day one. Sometimes you start with a CAC that's way too high, and that's okay if you have enough runway to learn which audiences, keywords, messaging, and landing pages actually convert. Maybe your CAC starts at $5,000 and eventually gets down to $1,500. If a customer is worth $5,000+, that learning process can be worth paying for. 2) You have a reason to believe the market will respond to your positioning. Google Ads can be a great way to test messaging. You can put different value propositions in front of people who are already looking for a solution and quickly learn what gets clicks, what converts, and what doesn't. But if you haven't figured out who you're selling to or why they should care, Google Ads can turn into an expensive way to discover that. 3) There needs to be enough search demand or you need to create it. Google Ads works best when people are already searching for the problem you're solving. If 10,000 people search for your category every month, there's plenty of demand to capture and optimize against. If 10 people do, you can have the world's best Google Ads strategy and still won't get much volume. So before spending, figure out: How many people are actually searching for what I sell? Use Google Keyword Planner, Semrush, etc. to estimate the size of the existing demand. And if there isn't much search volume, that's not necessarily a reason not to advertise - it may mean your first job is to create the demand before trying to capture it.

Limited time offer to my LinkedIn friends: if you’re running Google Ads, we’ll help 5 companies increase their conversion rate for free… We’ll take one of your highest-spend campaigns and: → analyze the keywords, ads, and traffic you're buying → engineer a landing page for one of the ad groups → launch it on a split test against your existing page → measure the lift in conversion rate + CPA Basically the goal is to get more conversions from the traffic you’re already paying for. We’ll use Flint to do this (analyzing the campaign to building, launching the page etc…) We’re only opening 5 spots this month. If you’re running Google Ads and want us to try to increase your conversion rate, comment “Flint” or DM me. We’ll pick the winners on Monday.

The last ~100 days at Flint AI have been absolutely crazy... Exactly 100 days ago, I was ringing the Nasdaq opening bell after Flint was named to the Top 40 Prosumer AI list alongside companies like Anthropic and Vercel. I remember thinking: “this has to be one of the coolest moments I'll ever experience.” Little did I know the next 100 days would be even crazier. A few highlights: > Signed our first Fortune 10 customer (more on that soon) > Launched our highly requested Google Ads Agent (customers like BoomPop saw a 10x conversion lift using it) > Moved into our brand new (much bigger) office. > Spent four days in Tahoe for our offsite (hackathon, rafting, hiking, and way too much food). > Welcomed Liam, our Founding AE, to the team It's easy to look at a company from the outside and think growth happens all at once. In reality, it's dozens of small milestones that somehow pile up faster than you realize. Excited to see what the next 100 days look like.

Events are one of our biggest inbound channels (ran 6 in 2026 alone). So we turned everything we've learned into a playbook + a 52-step checklist: Two Devil Wears Prada screenings, an officewarming, a climbing meetup, SaaStr, and a few more. We know exactly what works and what wastes a night. So we wrote it all down. Inside the playbook: → The 3 questions every event has to answer before we book a venue → A 3-step ICP screening process for guest lists so only the right people end up in the room → A follow-up system that sends a personalized landing page to every lead within 48 hours of the conversation (vs generic thank-you’s) → A 52-step checklist to follow for every event. Comment or DM me and I'll send it over :)

A product marketing leader at a $20,000,000,000 startup you have 100% heard of said this about us last week: "It’s too good to be true. It feels like 'vibe coding for marketers.'" I absolutely love it when buyers instinctively invent new language and analogies like these when they like a product. As founders, we spend so much time thinking about features, positioning, and everything in between. But prospects, users, and customers just want a shortcut that helps them explain what they're seeing. Whenever they invent that "shortcut" themselves, it's usually a sign you're building something people understand well. That's when you know the product is becoming intuitive. (also yes, I could've written "$20B," but where's the fun in that?)