Fireshow Media ads

I charge $$$ for a LinkedIn Ads audit Here's exactly how to do it yourself 👇 1️⃣ List the following metrics for each live campaign: • Objective • Amount spent • Audience penetration • CPM • CTR • Frequency • CPC • Conversions / leads 2️⃣ Are you getting in front of this audience? • If CPM is >$100, you need to change bidding strategy • If Audience Penetration is <20%, you're not spending enough, or your audience isn't on LinkedIn that much, or your audience is too big 3️⃣ Are you getting in front of the RIGHT audience? • Click on Demographics report & glance at Job Titles, Companies, Industries • Are you seeing the right job titles? • Are you seeing the right companies? • Should you be running ads to an audience of companies you selected yourself (ABM), or to one built by LinkedIn (industry targeting)? 4️⃣ Does this audience resonate? • If CTR < 0.5%, your ads aren't hitting • This could mean you have the wrong audience • But more likely, your messaging doesn't resonate 5️⃣ Is this driving leads? • If you're running lead gen ads, this is easy to see • If you're running Brand Awareness (Demand Gen), check out conversions • But the biggest question: Are you seeing more right-fit leads coming into your CRM? 6️⃣ Spot-check creative & copy • Are you slowly building trust with this audience, or just spewing copy? • Squint at your ads. If it's looks like it's just a Canva template, it's def being ignored • If you're not using video, you're doing your ads a disservice • If your ads don't have enough copy to warrant a "See More" text, your ads don't have enough copy • Are there certain headlines that get more clickthrough? Take note 7️⃣ Validate that what you're saying matters • 99% of people don't click on LinkedIn ads • Most LinkedIn ads (outside of lead gen) influence, they don't result in direct conversions • Is your copy clearly sharing the problems prospects feel? Sharing how you solve it? Talking about how your solution works? 8️⃣ Is your lead gen not working? • Is 10-20% of your budget dedicated to pure lead gen? • Are you testing lead gen forms with a clear offer? • Do you have convo ads to get inside prospects' DMs? • Are you clearly inviting people to talk to you? • Can leads book a time directly on sales' calendars after submitting a form? • Any lead you get... are you sending them emails 2-3 times a week? Getting them to take the next action? 9️⃣ Do you just have the wrong strategy? • Are you educating people enough to give a d*mn about what you do? • Are you leaning too much into lead gen? • Is LinkedIn even the right platform to get in front of these people? That's 95% of it. _____ P.S. If you feel stuck with your paid ads strategy, I can help. Grab a time during the free Office Hours I host for founders + marketers: https://lnkd.in/gF75NR3A

Here's the core ways to get back in front of a "warm audience" 👇

If you're wondering why LinkedIn ads have so many options... this is for you. Here's best practices: 1️⃣ Use "Brand Awareness" ads to get in front of the largest % of your audience and educate them - You're going to get some inbound from those in market - Yes, you can promote your own personal posts 2️⃣ Add people to your newsletter / lead magnet with "Lead Generation" - Don't expect to get high-intent hand-raisers from this - You're going to have to go heavy with that nurturing 3️⃣ Use "Video Views" to get people to watch your videos - Retarget people who've watched 50% (or more) of your videos - Remember, a "bad" video is better than no video What questions do you have? I'd love to share everything I know, but need some help with what to focus on.

If you want more more customers, should you run google ads OR linkedIn ads? 🤔 That's the same question as - "Should you do cardio or lift weights?" The answer is.... both? 👇 • It depends on your situation • Both serve a specific purpose • Both have their pros and cons Outside of the infographic below.. ⬇️ Here's the best situation to run Google ads in • You have a solution that the market is familiar with • Your landing pages and websites are optimized for conversion • You can look at data proving there's search volume for what you do ⬇️ Here's the best situation to run LinkedIn or Meta ads in • You have a specific set of companies / industries / job titles that you want to share what you do with • You realize only 1% of any market is ready to buy right now, and the rest have to be educated • You're willing to balance education with lead gen tests (direct-response offers, lead magnets) There's no right answer, but choosing a platform and testing it will lead you to the right answer. Happy Monday!

The most important thing to know for someone considering LinkedIn Ads -- in 71 words 👇 • Distribution of your message to your target job titles / companies / industries is guaranteed, but conversions are not • After deciding your target market, spend a lot of time ideating 3-4 tests to turn attention into conversions • Outside of increasing awareness of your positioning, the conversion tests to run are reaching out to those who "like" your ads, direct response offers through lead gen forms or conversation ads, and how to maximise the number of meetings you get from each lead you get

There's 3️⃣ core steps to building a LinkedIn ads audience 1️⃣ Decide if you want to target a discrete list of accounts or use LinkedIn's own targeting 2️⃣ Target by job title if you can. If not, job functions + seniority is fine. Skills are a 4/10. 3️⃣ See which pesky irrelevant job titles/functions snuck into your audience and KICK them out That's it. Doing the basics really well, is what really works.