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Still photographing your shoes for your online store and B2B catalogue? There’s a faster, more cost-effective way to create far more content from every shoe. 1 - 3D scan your entire collection. 2 - Automatically generate product images with the angles, lighting and formats you need for each channel. 3 - Automatically create 360° product videos for your ads. 4 - Bring your products to life with interactive 3D and virtual try-on across customer touchpoints. 5 - Create AI lifestyle imagery based on your actual products. One person can manage the entire content workflow. 👉 More and better content. 👉 Less time and lower costs. 👉 Faster time to market. 👉 Increased sales. DM me to try this workflow with your own shoes - for free.

I’ve rounded up 17 footwear brands that are changing how customers explore and experience shoes online at scale. See their product experiences in action and read the full article below 👇

Arc'teryx Equipment shows what a great online product experience can look like 👌 But how does that experience translate into results? I’ve gathered data from 72 million consumer interactions with interactive product experiences across leading brands. DM me if you’d like to see what the data reveals about key e-commerce metrics.

This is how footwear brands are replacing manual 2D photography with a 3D & AI content workflow 👇 1 - 3D Scan the entire collection. Capture 300+ high-resolution images of each shoe from every angle. 2 - Turn each shoe into a true-to-life 3D asset. Reconstruct its shape, colours and textures from the physical product. 3 - Generate product images automatically. Choose the angles, lighting, backgrounds and file specifications. Render and export. 4 - Make the product interactive. Create lightweight 3D experiences that customers can explore directly in their browser, across e-commerce and other digital touchpoints. 5 - Create AI imagery grounded in the actual product. Give AI detailed product data to help preserve the shoe’s shape, colours and materials. “Sounds great. Must cost a fortune.” Compare it with the full cost of your current workflow: photography, retouching, reshoots and adapting content for every channel. For many brands, moving to 3D & AI means lower costs, faster turnaround and more content from every physical sample. The expensive part might be sticking with the old workflow. Drop me a DM if you want to see how it works in detail.

What do you think about this scan? 👌 or 👎 Here’s how we turn a physical shoe into a lightweight, interactive 3D experience for the web: 1 - Automatically capture 350 high-resolution images of the shoe from every angle. 2 - Reconstruct those images into a photorealistic, high-fidelity 3D asset. 3 - Automatically optimize the asset for the web and turn it into an interactive product experience. The result? A true-to-life 3D product experience that’s only ~3 MB, loads incredibly fast, and works directly in any modern web browser, on any device. Send me a DM if you want a free scan of one of your shoes 🤝

We’ve broken our own record for the number of shoes 3D scanned - two months in a row ✌ More and more footwear brands are moving away from legacy 2D content pipelines and adopting 3D & AI to create richer, faster, and more scalable product experiences and content. Kudos to our entire team for pushing the boundaries every day 🤩 Here are some of the shoes we’ve scanned recently 👀 Want one of your shoes scanned in 3D for free? Drop me a DM.