LinkedIn video ad examples

Survival and success depend on abandoning the status quo. It’s time for a unified institutional strategy centered on the Modern Learner. Download the full report to get the data-driven insights needed to lead the transformation. https://lnkd.in/gKQzZpVD #HigherEd #HigherEducation #UniversityLeadership #FutureOfEducation #TransformHigherEd #AIinEducation

Yesterday’s tactics won’t win tomorrow’s students. Transform your strategy with the 2026 playbook. https://lnkd.in/gFdKtZ2q #HigherEd #HigherEducation #UniversityLeadership #FutureOfEducation #TransformHigherEd #AIinEducation

Every platform speaks a different language. LinkedIn users look for insight. Instagram followers look for inspiration. TikTok audiences look for quick, authentic moments. You don’t need a different message for each. You need one strong message that adapts. At EmoryDay, we help brands stay consistent, clear, and effective across every platform. Schedule a free strategy session with us - https://lnkd.in/etcxNXdH #DigitalMarketing #ContentStrategy #BrandGrowth

Not all clicks are equal. Broad keywords may drive traffic but not conversions. Focus on long-tail, intent-driven keywords that match what buyers are actually looking for. At Emory Day, we help businesses control match types, build negative keyword lists, and align ads and landing pages to every query. The result is higher conversions, lower wasted spend, and campaigns built for success. Schedule a free strategy session with us - https://lnkd.in/etcxNXdH #SmartKeywords #ConversionFocused #MarketingEfficiency

Stel je voor: je salesteam heeft een volle pipeline. Leads komen binnen via Google, Meta. Je weet exact wat elke euro oplevert. En je concurrenten? Die vragen zich af hoe jullie zo snel gegroeid zijn. Dat is exact wat we gebouwd hebben voor Ecohuis van nul digitale aanwezigheid naar een volledige lead machine. In weken, niet maanden. Wij doen hetzelfde voor bouwbedrijven met €10M+ omzet. Eén strategisch traject. Geen jaarcontract. → Plan een gratis strategiegesprek.

Zapytanie to już nie jedno słowo kluczowe. Modele AI rozbijają je na dziesiątki podtematów i pokazują strony, które pokrywają cały temat, nie tylko fragment. Dlatego wiele stron z „dobrym SEO” zaczyna tracić widoczność. Sprawdź swoją stronę: 👉 https://lnkd.in/d8AXDGaa

Há uma frase que se repete cada vez mais nas conversas que tenho com marcas grandes, e que só há pouco tempo percebi que não é força de expressão. "Já não compramos espaço publicitário ao retalhista. Compramos acesso ao cliente dele." Segundo projeções da WARC, o investimento global em retail media deve ultrapassar os 196 mil milhões de dólares em 2026. Já não é uma linha secundária no orçamento de marketing. Há leituras do mercado que apontam este ano como o momento em que o canal, sozinho, passa a concentrar mais investimento do que a soma da TV linear com a TV conectada. Durante algum tempo tratei isto como mais um canal de mídia a juntar à lista. Search, social, programática, e agora retail media. Quanto mais olho para isto, mais me parece outra coisa. Os retalhistas deixaram de vender só espaço às marcas. Passaram a vender-lhes acesso ao cliente, sem nunca lhe entregarem os dados. O dado sobre quem comprou o quê, quando, e com que frequência continua a ser do retalhista. A marca não o recebe. Paga para o usar dentro do ambiente do retalhista, para chegar exatamente àquele cliente com aquele histórico de compra, sem que essa informação alguma vez saia de lá. É basicamente a mesma lógica que a Meta e a Google já usam há anos. Vendem segmentação, nunca os dados em si. A diferença é que agora quem tem essa posição privilegiada não são só as grandes plataformas de mídia. É qualquer retalhista com dados de compra reais, first-party, organizados o suficiente para os conseguir vender como audiência fechada. Há também um sinal de maturidade a acontecer ao mesmo tempo. 2025 foi o ano em que toda a gente quis entrar em retail media. 2026 está a ser o ano em que se começa a exigir prova de incrementalidade, ou seja, provar que aquele investimento gerou venda a mais, e não apenas atribuiu a si próprio venda que ia acontecer de qualquer forma. A parte que ainda não consigo resolver é esta: se o valor todo está em ter dados de compra suficientes para vender uma audiência fechada, isso favorece diretamente quem já é grande. Os retalhistas pequenos e médios, com bases mais pequenas, ficam a competir por um lugar num jogo desenhado para quem já tem escala. Não sei se isto acaba por concentrar ainda mais poder nas mesmas cadeias que já dominam o retalho, tal como aconteceu com a Meta e a Google no digital. Ou se há espaço real para os retalhistas mais pequenos se juntarem, partilharem infraestrutura, e competirem de outra forma. Ainda não vi ninguém responder bem a isto.

Business is being asked to read the room differently. Geopolitics, tariffs, climate, AI, public health, employee expectations – the pressures on organisations are becoming more complex, and more visible. For leaders, this is no longer just about communication; it is about judgment, diplomacy and knowing how to act. One of the clearest reactions shaping 2026 is the rising expectation that business should play a more active, more diplomatic role. Selena Callas speaks on corporate affairs in a more complex world for Edelman’s Tipping Points Report.

Finance is having a cultural moment. Money, wealth, and investing are no longer confined to the business pages, but are part of mainstream conversation – shaped by platforms, creators, media, and a new class of financial voices. That creates opportunity for financial brands. It also raises the bar for credibility. As finance becomes more visible, one of the reactions shaping business now is a renewed appetite for stability, transparency, and long-term thinking. Andrew Wilde speaks on finance, culture, and trust for Edelman’s Tipping Points Report.

It's not perfect but we reached this level of fidelity on a multi-shot production through a single prompt. The second message did not change the video and only layered on design edits. The system, ie. ORCA allowed us to swap locations, models and products and 10x. I don't know what we're getting closer too but getting here within a couple weeks of focus has been a lot fun.

A few markers worth examining in your current marketing strategy. A 20x ROAS that relies exclusively on branded search terms is not a growth strategy - it's a measurement of people who would have found you regardless. If paid media isn't acquiring new customers, the return figure is largely artificial. EEAT - Experience, Expertise, Authority, Trust - is the framework Google applies to evaluate content quality and credibility. If your SEO agency hasn't discussed it with you, they are not building your strategy on the standards Google actually uses. Committing to awareness, traffic, and conversions simultaneously without clear prioritisation leads to diluted effort and unclear accountability. The right agency pushes back on this. A less considered one agrees to everything. If any of these reflect your current situation, a Growth Plan conversation can give you a clear read on where the attention should go.

Most businesses running paid ads don't have a marketing problem. They have an offer problem - and they don't know it yet. Marketing amplifies whatever you put in front of it. If your messaging is generic, or your offer doesn't stand up against what competitors are pushing, no amount of budget will compensate. It just accelerates the bleed. At DNM Digital, offer clarity is built into every engagement from day one. We work with founders to unpack what they're actually selling, who they're selling it to, and how it compares in market - before we touch a campaign. If your ads aren't converting the way they should, the answer might be further upstream than you think. Book a free Growth Plan and let's find out.

Milloin kumppanisi toi viimeksi pöytään idean, jota et ollut itse pyytänyt? Kysyimme asiakkailtamme, mitä he arvostavat eniten Digizerissä. Vastaus oli proaktiiviset ideat ja strateginen näkemys markkinoinnin kehittämiseen. Huippuluokan NPS 74 kertoo loput. Ota yhteyttä ja huomaa ero.

Mitä jos maksetun mainontasi hoitaisi parhaaseen 3%:iin kuuluva digitoimisto? Digizer on Google Premier Partner. Statuksen myöntää Google, ja sen saa vain paras 3% toimistoista vuosittain. Digizer on saanut tämän statuksen monta vuotta peräkkäin. Sinulle tämä tarkoittaa osaamista, jonka Google on arvioinut ulkopuolelta, eli tätä titteliä toimisto ei voi antaa itselleen. Lue linkistä, miten hyödyt Premier Partnerin osaamisesta.

At HIMSS 2026, nearly every conversation turned to AI. This one turned to something quieter the technology working behind the scenes to give clinicians their time back. In the final episode of Doceree Dialogue, H.T. Snowday Senior Director, Midmark Corporation, in conversation with Ritesh Patel, Ex-Chief Growth Officer, Doceree, shares how real-time location data quietly automates the moments that matter so clinicians can focus on patients, not paperwork. The conversation also explores how retrospective data drives real operational change, why so much healthcare data goes untapped without the right tools, and a refreshing point of view on AI: that the smartest approach connects to the systems people already trust rather than competing with them. A thought-provoking close to our Chapter HIMSS series, on where AI truly belongs in healthcare and why the best technology is often the kind you never notice. Know more here: https://lnkd.in/e_9thRej #HIMSS2026 #HealthcareAI #DigitalHealth #HealthcareInnovation #HealthTech #DocereeDialogue

We helped Gladia 7x their sales-accepted leads (SALs) in 4 months. 90% of them came from LLMs, not Google. Gladia sell audio infrastructure to developers. About as niche and technical an audience as it gets, which is the worry every SaaS company has: can an agency actually understand our product and write for a technical audience? (engineers are allergic in to marketing) Here's what we did: (1) We audited the whole picture before changing anything → technical health (indexation, crawlability, speed), fixed by our in-house AI/ML engineers → on-page and content gaps, mapped against what buyers ask → benchmarked Gladia against competitors across ChatGPT, Claude, Perplexity and Google using our in-house tech We model each client's domain on their own first-party data (GSC, GA4, call transcripts) so we start from commercial priorities, not a generic best practice checklist. (2) We turned the diagnosis into a 90 day plan → mapped the pillars and clusters Gladia needed to own → sequenced it across 30, 60 and 90 days → ran it off a shared calendar with their in-house team so we didn't overlap Everything prioritised by impact. (3) We published content that competes on Google and LLMs This is where a niche audience worked in our favour: → narrow positioning means we can target the specific, long-tail prompts that map to how Gladia sells → we pulled real code snippets straight from their API docs, which gives the content natural information gain loved by Google and LLMs → we embedded real UGC from users that adds credibility and provides consensus on claims (LLMs need this to avoid hallucinations) → every piece structured on our CITABLE framework so a model can lift a clean answer and cite it → AI-assisted for scale, owned end to end by our editorial team with a tight feedback loop to maintain the high bar for content quality Information gain is your defence against every algo change coming. (4) We earned the off-page signals that shape AI answers → target Reddit threads and subreddits surfaced by our own AEO measurement → our FACTUAL framework keeps us feeding models the right signals so the company is being positioned well against competitors → grow share of voice on the subreddits Gladia's buyers read Four months in: 7x sales-accepted leads, 90% of them from LLMs. Brilliant team and we're only getting started! Right now AI search is the cheapest and easiest it will ever be. That edge has a shelf life 🙂 -- P.S. Want to get more customers from SEO/AEO? Hypergrowth SaaS companies like Granola, Instantly, Composio and others trust Discovered Labs as their organic search partner. If you'd like to have a quick chat with me, please go here: https://lnkd.in/eHVf23k2

AdvisoryAI's demos and closed won revenue are up 100% YoY from SEO/AEO. We've been working with them over the last several months. I caught up with Ben who runs marketing at AdvisoryAI, a pre-Series A startup building AI tools for financial advisers. One of my fav pieces of feedback from Ben: "Other agencies inside our shared Slack channel mentioned they want their communication standard to be at the same level as Discovered Labs" When we took over from their previous SEO agency, a site move had seemingly cost them nearly all their organic traffic. They ranked for very few keywords and the majority of clicks came from people already searching for AdvisoryAI by name. Here's what we changed: (1) Fixed the foundation before anything else The site had real technical issues. We ran a site audit and shipped the fixes within a day or two which almost immediately had an impact. (2) Used proprietary AI visibility measurement to build the content roadmap Everyone's using AI visibility tracker atm (or trying to vibecode one over a weekend). The problem is that many of them rely on flawed measurement methods. With our approach, we were able to get hyper-targeted on the topics we went after, helping them increase share of voice by 244% for a key topic cluster in one month. Every piece of content managed E2E by our team of editors, structured using our CITABLE framework to ensure the best chance of performing across Google and LLMs. (3) Used Reddit to influence the sources AI draws from Most people judge Reddit's value by the citations visible inside ChatGPT. We intercepted ChatGPT's retrieval traffic and found Reddit occupied roughly 27% of its search slots, despite only appearing in a small % of visible citations. So we focused on the Reddit threads already shaping the commercial prompts that mattered to AdvisoryAI, with one of our placements becoming the most-cited Reddit source LLMs are drawing from. (4) Used data to find and go after competitor gaps By July, AdvisoryAI had overtaken one of their main competitors. We were able to do this by drilling down into the specific topic clusters and model-level performance, identifying where competitors were weak, and putting together a dedicated strategy for displacing them. Ben's own words: "You guys are able to take what everybody else refers to as a black box, which is LLM search results, and make it a white box." Now, we're about to go even deeper with original thought leadership so we can create distance :) // P.S. Want to get more customers from SEO/AEO? Hypergrowth SaaS companies like Granola, Instantly, Composio and others trust Discovered Labs as their organic search partner. We don't have account managers. We're a team of AI/ML engineers, senior SEOs and editors embedded within your team and held accountable for pipeline. If you'd like to have a quick chat with me, please go here: https://lnkd.in/eHVf23k2

Good marketing creates attention. Growth depends on what happens next. Join Digitlab at The Growth Room in Cape Town.

Save the date. This September, healthcare AI takes center stage. A night dedicated to the visionaries, innovators, and changemakers transforming bold ideas into better care is almost here. The finalists are being announced soon, and the anticipation is only growing. Keep your eyes on this space. You won't want to miss it. #AIHealthAwards

History repeats itself. The final 6 tickets to the 2026 Online Sales & Marketing Summit in Austin will be gone soon. Get yours now, or join the waitlist in a few days 👀

If you love technology, marketing platforms, and know the difference between data that looks okay and data you can actually trust - "the most exciting open role in the industry" (according to Kevin) might be exactly what you're looking for: DYC's Marketing Technology Specialist. Link below👇

Your local guide to the Dutch mobility market. How do you bridge central brand strategy with local dealer execution? Watch how we manage full-service retail marketing across multiple brands driving local showroom traffic with 100% national control.

Hoe Bochane 100% grip kreeg op het marketingbudget Bochane rekende af met gefragmenteerde rapportages. Met één Centraal Marketing Dashboard heeft het team nu direct overzicht en worden mediabudgetten realtime bijgestuurd op basis van feiten. Lees hoe zij de regie terugpakten.

Discover how texting can help your team deliver consistent aftercare without adding hours to your workload. Download the free ebook.