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Story time: About a year after starting Ethena, I was brining on our first public company. They were big time, I was small fries, so I was confused when they didn't heavily redline the contract. So I asked. And our buyer, who I love to this day, said, "Oh, if you don't deliver, we won't sue you. I'll just tell everyone I know not to use you, and that will be so much worse." He was completely right. Yes, contracts matter, but far more important is professional reputation. We exceeded his expectations, they're still wonderful customers, and he's sent us *so much* business via referrals. I say this in contrast to what I see from some vendors in the compliance space: If you're pulling up screenshots to keep a customer, I think you're winning the battle to lose the war.

Just because you have a bad manager doesn't necessarily mean you're working in a hostile work environment. 🤷 This week’s episode features Katie Dugan, VP of Global Employment Law & Ethics at Match Group — and let’s just say, she did not hold back. 😎 We got into: ⚖️ The wild gray areas of employment law 📚 Why employees aren’t necessarily more educated on their legal rights so much as... more exposed to (mis)information 💘 What dating policies look like at a dating company 🤖 Whether or not it’s okay to use ChatGPT to help you flirt on Tinder (yes, really) We also explore a few hilarious side tangents, including: rogue moms calling HR to complain about their (adult) child not getting a promotion and the single most absurd way a company ever found out their lactation room wasn’t up to par. Katie’s whole approach to compliance is grounded in empathy, accountability, and healthy dose of common sense. If you work in HR, legal, or ethics, you’ll want to hear this one. Check the comments for a link to the full episode. ⬇️

HR professionals don’t need to become AI engineers. But we do need vendors whose tech keeps up with the increasing demands of our role in this AI-powered world. That's why at Ethena, we've incorporated a full suite of AI-powered features into our training platform that ensures our customers remain empowered to do their jobs efficiently and effectively with the latest in AI-powered technology. My favorite new feature so far? Ethena's AI course builder, which lets you turn PDFs into a fully interactive training — in minutes. ✅ Need to turn your Code of Conduct into a low lift, high impact training? Done. ✅ Want to turn a phishing email that fooled your employees into a brief cybersecurity training so no one falls for it again? Done. ✅ Want to turn your Manager Handbook into a brief, interactive training to make sure your managers are retaining key information? Done. You shouldn't have to spend weeks designing custom training for your teams. And you certainly shouldn't have to be a tech wizard to deliver low lift, high quality, business-aligned training. If your current platform can’t do that? It's time to switch. Want to learn more about how Ethena can ensure you stay empowered with the latest in AI technology while getting to brag about it to your CEO? 👉 Check out our website: www.goethena.com 👉 Book a demo: https://lnkd.in/euW3pV5N

About a week ago, we launched our AI training builder. Drop in a policy/document, out pops training that you can launch in our LMS or yours. Magic. But with AI tools, the proof is in the pudding. Because we've all been burned by slick demos that turn out to be much harder to actually use. So it's really exciting to see this kind of customer feedback come pouring in. Compliance and HR leaders can build training in minutes, instead of taking days in a more expensive tool. Here are just a few trainings customers have told us about building: 1. Open enrollment training – drop in your benefits explainer and instead of just handing someone a PDF, they can go through engaging training on their options. 2. Country specific training – did you just open up an office in the Netherlands? There's probably training associated with that. Drop in your relevant policies (HR stuff, data privacy, etc.) and train your new team members. 3. AI policies – yes, you can use AI to train on AI. It's turtles all the way down. Drop in the policy where you explain what info can be put into which tools. You can (and should) even do this for specific high risk departments. Want us to make you a training? Comment "pudding" (yes, an absurd word) and we'll spin up a training for you!

I talk to 10+ compliance leaders a week: I’m hearing there's more pressure than ever to reduce overall training time. How to reduce seat time while increasing training quality? 1. Streamline topics Over the years, every stakeholder piles on a few extra topics here and there. Always adding, never subtracting. The issue is there isn't anyone looking at the bigger picture and tackling training governance. Airbnb fixed this by taking a targeted, streamlined approach: “So rather than a new hire coming on, [and saying] ‘Here’s your 14 hours of random trainings,’ now it’s, ‘Here are the two, three hours of very specific training activities that we know you need to do.’” From Dave Stephenson, Chief Business Officer, Airbnb in a Fortune article. 2. Test out/Test down We’ve implemented test-out with several customers this year. Catherine Choe at Zendesk comes to mind. On a recent podcast she said: “It wasn’t an easy test,” Catherine admitted. “Even I didn’t get 100%. But I passed. And instead of spending an hour taking a course, I spent 15 minutes proving I knew what to do. That’s a win for me and the company.” Test out ensures each employee's training is tailored to their needs. If you want to see how much time/money you can save with test out, check out the ROI calculator in the comments. 3. Role and risk based training (powered by AI) Not every employee needs the same training!! Make role and risk based tracks (specific ABAC training for sales; Data Privacy for HR) so training is targeted. Ethena's AI course builder is a phenomenal tool for making specific trainings without having to start from scratch. What did I miss?

ICYMI: with one sentence, your employees can now get AI to complete their compliance training. 🫣 They do not need to be engineers, they just ask any AI agent to do their training, give it a link to your LMS, and then the AI takes over and easily completes videos, quizzes, and any other interactive element. Given AI can pass the bar exam and book hotels for my upcoming weekend upstate, this shouldn't be surprising! Ethena recently pushed a fix that blocks AI agents from doing our training...for now. I say for now because this is a cat and mouse game. The AI tech will get better and if your vendor isn't keeping up, well, yikes. If I was an HR or compliance leader, here's what I'd do: 1. Test my system – DM me/comment "AI" if you want to learn how. 2. If your system fails, I'd talk to employees (via All Hands and other comms) about why we train and why you can't outsource your training to AI (or your EA, for that matter). Make lemonade out of lemons by using this as an opportunity to reinforce your culture and why doing the right thing matters for your business – be specific! 3. I'd probably introduce a "I don't have AI agents doing training" policy, though this is my least favorite of the suggestions. Finally, shout out to the Ethena team for constantly testing new tech and breaking this news!