Engage Digital Partners ads

For the first time since 2001, the Ballon d’Or belongs to an Englishman. 🏆 Harry Kane might not have lifted the World Cup or the Champions League this year. Yet his consistency, goals and sheer importance to club and country made the case on their own. So should team trophies decide an individual award, or did the numbers do the talking? In the latest episode of The Commentary Box, our head of marketing Misha Pabari, account manager James Brown and senior creative Ryan Walters weigh up silverware, form and what Bayern Munich and England would look like without him. 🎙️ Listen to the full episode: https://lnkd.in/eAAUmdC3 📺 Prefer to watch? https://lnkd.in/eGWU9mDB

The Overlap is going daily. ⚽ With Steven Gerrard, Jamie Carragher, Gary Neville and more joining the weekday line-up, The Overlap Daily is bringing some serious star power to YouTube. Each presenter brings their own fans, but can the show turn those audiences into regular viewers and give talkSPORT a run for its money? Channel Managers Ed Hunt, Gabriel Kennedy and Henry Farrow weigh it up in the latest episode of The Commentary Box podcast. They also cover Nike's struggles as Mbappé moves to On, the latest Manchester City news and the Bahrain Grand Prix's coding chaos. 🎙️ Listen to the full episode: https://lnkd.in/eCBFyrdK 📺 Prefer to watch? https://lnkd.in/eS5ue6Pi

Rights holders have more fan data than ever. Most are still waiting for it to tell them what to do. 🏟️ At SportsPro AI last week, Ed Knights, head of growth at Engage, and Hannah Baker, CMO at Brave Bison, showed what happens when you turn fan data into something genuinely useful. Watch below as Ed introduces Audience GPT: our proprietary tool built to help sports partners and rights holders understand their fans, spot the opportunities and make sharper marketing decisions. Selling out a stadium and backing up a partnership pitch start in the same place. Knowing your audience. If your business is having the same problem Get in touch: https://lnkd.in/eMJc-8MY

🎯 Think you could out-throw the world number one? Netflix is betting plenty of darts fans reckon they can. Beat Luke Littler is set to put amateur players in the arena against the sport's biggest name, £501,000 on the table for whoever pulls it off. Proof that entertainment-led formats don't just attract new audiences to a sport, they turn them into participants. Put fans at the centre of the action and they stop watching from the sidelines. On the latest episode of The Commentary Box, Brave Bison's head of marketing Misha Pabari, Engage account manager James Brown and junior social media manager Ellis Callaghan discuss whether Netflix, Prime Video & Amazon MGM Studios and other entertainment platforms are becoming some of sport’s most powerful fan acquisition tools. 🎧 Tune in to the full episode here: https://lnkd.in/e4FZczBg 📺 Prefer to watch? https://lnkd.in/ec2iFtcs

The National Football League (NFL) season might kick off today, but its social content didn't stop during the offseason. Super Bowl Media Day gives non-stop fans access to players and coaches. The social accounts feel like another personality on the team. Between the two, the NFL has nailed the 24/7/365 fan experience. And maybe there's a lesson in there for the rest of sport. Should more sports organisations give their social teams the licence to experiment and push the boundaries? On the latest episode of The Commentary Box, Brave Bison's head of marketing Misha Pabari, Engage’s account manager, James Brown and junior social media manager, Ellis Callaghan discuss what the NFL is getting right, and what other sports could learn from it. 🎧 Tune into the full episode here: https://lnkd.in/e4FZczBg 📺 Prefer to watch? https://lnkd.in/ec2iFtcs

Deadline day used to feel completely different. Reporters camped outside training grounds. Fans glued to Sky Sports News. Then, finally, the club's post confirming it was true. Now Fabrizio Romano's "here we go" lands before the ink's dry, and David Ornstein's got you tracking medicals before a fee's even agreed. Half the time, a signing's almost old news by the time it's official. So has transfer season lost its magic, or is knowing everything the second it happens better for fans? On the latest episode of The Commentary Box, Brave Bison’s head of marketing Misha Pabari, account manager James Brown and junior SMM Ellis Callaghan put it up for debate. 🎧 Tune in to the full episode here: https://lnkd.in/e4FZczBg 📺 Prefer to watch? https://lnkd.in/ec2iFtcs