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The recently concluded UnLock conference Rab, where our Elder team spent three days, definitely wasn’t just another conference. It was three days of meaningful, sharp, and thought-provoking conversations about where digital products, teams, and decision-making are really going. This year was especially meaningful for us as Bojana Škaljac and Marija Perić took the stage as Elder keynote speakers. We also had the opportunity to learn from and exchange ideas with professionals from Prospekt Agency, ENT - Ericsson Nikola Tesla, Farseer, FABULA Design & Marketing Agency, Upping.zone, MAIDEA, Zuluhood, 4IT Solutions, Rimac Technology, WEB Marketing, Wannabesociety.com, Pierre Fabre Laboratories, AMN, NAOS (Bioderma - Institut Esthederm - Etat Pur), Upheave technologies, and many other companies shaping products, brands, and technology across the region. We’ve just published our Unlock Rab recap, a collection of the most important takeaways, insights, and lessons that left the strongest impression on our team - the link to the full article is in the first comment. Some of the topics we explored in the recap: - What the market rewards, and what it doesn’t? - Who really has the final word: clients, designers, or users? - Technical skills evolve fast, but what remains truly timeless? - What are the key pillars behind every great business and successful project? - AI is changing the way we work, but what is the one thing that remains irreplaceable? Thank you to the organisers, speakers, panellists, and everyone who made the experience worthwhile. We're already looking forward to the next edition.

UnLock conference Rab kicks off tomorrow, and the Elder team is ready to trade the office for the island. But we aren’t just there for the view, we’re there to talk about why design decisions actually matter. On Friday at 10am, the Elder team takes the stage at Park Varoš, Rab. We will bring you a keynote about the invisible decisions behind every brand and product, and why bad design often behaves like a hidden tax. Representing Elder on Rab will be Bojana Škaljac and Marija Perić as designers and keynote speakers, joined by CEO Mirjana Spremo and Account Manager Ana Bugarinovic. If you’re on the island, come meet the real people behind ‘Design for People, Made by Real People’. Let's talk brand, product, and strategy over coffee and sunshine. Get all the details and reserve your place now at unlock-rab.com! #UnlockRab #ElderStudio #BrandDesign #ProductDesign

Here's a glimpse of the topics that we're presenting at UnLock conference Rab. We’re counting down the days to the island, where we’ll be debugging some of the most common anti-patterns in brand and product design. We will dive deep into the full-stack design approach for complex industries, and Bojana Škaljac and Marija Perić will show you how to design through constraints without losing the narrative, how to turn brand and product into one consistent system, and much more... Our CEO, Mirjana Spremo, and account manager, Ana Bugarinovic, will be there too. Whether you want to talk complex products, scaling identities, or how to maintain an adult approach to business, let’s grab a coffee and a bit of island sun. See you from May 27–29! Ready to join? Grab your ticket at unlock-rab.com #UnlockRab #ElderStudio #BrandDesign #ProductDesign

As you may already know, Elder is heading to UnLock conference Rab, and we’re proud to bring two of our talented young designers on stage. You’ve already met Marija Perić. Now, let’s introduce Bojana Škaljac. With more than 7 years in product design, she’s worked across industries where complexity is part of the job, from energy and luxury retail to HR and marketing systems. From information architecture and wireframes to high-fidelity prototypes and scalable design systems, Bojana knows how to turn chaos into clarity. She is an architect of precision and perspective. Whether leading design teams or building prototypes, she always focuses on accessibility and connecting business goals with user needs. When we say 'Design for people. Made by real people', we are talking about the thoughtfulness and logic Bojana puts into every project. Her design process has a way of turning every tunnel and detour into a route that ends on a peaceful, colourful seaside. Oh wait. That is exactly where she'll meet you to talk about design that actually performs. Join us at Unlock Rab, May 27–29. Link to tickets in the first comment! #UnlockRab #ElderStudio #BrandDesign #ProductDesign

Meet Marija Perić, one of the two designers behind Elder’s keynote at UnLock conference Rab. Her work spans UI, motion, branding, illustration, and print. Her clients have ranged from fintech to marine insurance to nonprofit education. What stays constant: a sharp eye for making complex products feel clear, human, and genuinely enjoyable to use. She’s the proof that when we say 'Design for people. Made by real people', we mean that in today's extremely complex markets, you can have both: breathtakingly beautiful and genuinely functional. She’s one of the most exciting young design minds in the region, and at Unlock Rab, you’ll get the chance to meet her. Talking strategy and design of the future with a sea view - who would want to miss that? Link to tickets in the first comment! #UnlockRab #ElderStudio #BrandDesign #ProductDesign

Most design conversations start with a request for simplicity: make it cleaner, easier to use, and remove friction where possible. But sometimes you're not starting from simplicity, because the thing you're designing is genuinely, structurally complex. Regulated workflows, multi-stakeholder platforms, and systems shaped by years of compliance and operational constraints. We wrote up the argument: how research, ideation, user flows, and proof of concept carry more weight when the constraints are non-negotiable, and why visual design is rarely where complexity actually gets solved. Full article in the first comment. #UXDesign #ProductDesign #UXResearch #ComplexSystems