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For us, #Passion is more than a value. It is the force that drives us to build the future, bringing together creativity, commitment and vision to generate positive and lasting change. In this video, artist Cinzia Zenocchini reveals the inspiration behind her visual interpretation of this value, transforming concepts into images and demonstrating how creativity can bring purpose to life. This is the fifth episode of a series exploring all of our values: Discontinuity, Entrepreneurship, Italian DNA, Innovation, Passion. Through her illustrations, each value takes shape as a different expression of what drives us forward every day: the courage to evolve, the passion to build, and the ambition to make a positive impact on the future. Follow the journey. #PassionForChangingFutures

Supporting younger generations means creating new spaces for expression, connection and personal growth, including in mental health care. This is the aim of Art4Mind, the project promoted by Unhate Foundation, of which we are institutional supporters, in collaboration with Fondazione Policlinico Universitario Agostino Gemelli IRCCS, which integrates art and creative expression into mental health care through poetry, creative writing and photography workshops. After its first year, early results are encouraging, with 88% of participants completing the programme and 75% reporting improvements in emotional regulation. Encouraging signs are also emerging in resilience and depressive symptoms. By connecting different fields and perspectives, Art4Mind shows how new approaches can open up meaningful possibilities for younger generations. #PassionForChangingFuture

For us, #Innovation is more than a value. It is about supporting ideas and enterprises that can transform the future, investing in solutions that anticipate change and generate long-term value. In this video, artist Cinzia Zenocchini reveals the inspiration behind her visual interpretation of this value, transforming concepts into images and demonstrating how creativity can bring purpose to life. This is the fourth episode of a series exploring all of our values: Discontinuity, Entrepreneurship, Italian DNA, Innovation, Passion. Through her illustrations, each value takes shape as a different expression of what drives us forward every day: the courage to evolve, the passion to build, and the ambition to make a positive impact on the future. Follow the journey. #PassionForChangingFutures

For us, #ItalianDNA is more than a value. It is a way of thinking and acting that stems from our Italian roots, bringing together quality, attention to detail, entrepreneurial spirit, and a responsible vision to shape our distinctive approach to creating value. In this video, artist Cinzia Zenocchini reveals the inspiration behind her visual interpretation of this value, transforming concepts into images and demonstrating how creativity can bring purpose to life. This is the third episode of a series exploring all of our values: Discontinuity, Entrepreneurship, Italian DNA, Innovation, Passion. Through her illustrations, each value takes shape as a different expression of what drives us forward every day: the courage to evolve, the passion to build, and the ambition to make a positive impact on the future. Follow the journey. #PassionForChangingFutures

For us, #Entrepreneurship is more than a value. It is the mindset that drives us to recognize opportunities, face challenges, and turn ideas into meaningful change. By putting innovation, sustainability, and shared value at the center, we create new possibilities for growth and lasting impact. In this video, artist Cinzia Zenocchini reveals the inspiration behind her visual interpretation of this value, transforming concepts into images and demonstrating how creativity can bring purpose to life. This is the second episode of a series exploring all of our values: Discontinuity, Entrepreneurship, Italian DNA, Innovation, Passion. Through her illustrations, each value takes shape as a different expression of what drives us forward every day: the courage to evolve, the passion to build, and the ambition to make a positive impact on the future. Follow the journey. #PassionForChangingFutures

For us, #Discontinuity is more than a value. It is the principle that inspires us to change, break the mold, and create new opportunities to evolve and grow. Because every future starts with a vision. And every transformation starts with the courage to rethink what seems certain. In this video, artist Cinzia Zenocchini reveals the inspiration behind her visual interpretation of this value, transforming concepts into images and demonstrating how creativity can bring purpose to life. This is the first episode of a series exploring all of our values: Discontinuity, Entrepreneurship, Italian DNA, Innovation, Passion. Through her illustrations, each value takes shape as a different expression of what drives us forward every day: the courage to evolve, the passion to build, and the ambition to make a positive impact on the future. Follow the journey. #PassionForChangingFutures