DaVinci Commerce ads

ChatGPT used to pull product info from random websites. Now it prioritizes brand websites and product catalogs as its source of truth, because trust and accuracy matter when people shop. Claude is making its own commerce play too. If your content isn’t agent-readable, you’re falling behind. Here’s what to do about it.

Bot traffic is approaching 50% of visits for most sites. And with Meta’s Muse hitting #1 on the App Store within weeks, a growing share of those “visitors” are consumer agents shopping on someone’s behalf. If agents can’t read your site and understand your products, they won’t recommend you. Here are 3 things brands and retailers should do about it.

AI-referred traffic converts 42% better than search. One retailer at Shoptalk Barcelona called it the single biggest driver of their profit growth, and it was just 1% of their traffic. So why is AI traffic still in the low single digits for most retailers? It’s not a lack of demand. 77% of consumers plan to use AI platforms for shopping. The real issue is discoverability, and here’s how to fix it.👇

Gen Z is already shopping through AI. Are your products surfacing in AI’s answers to their needs or problems? Build your new-to-brand strategy by assessing your agentic commerce readiness with Forrester's 4-principle framework ⬇️

Growth doesn't wait. Forrester confirms agentic commerce opens new ground for customers, revenue, loyalty, and ops. Assess where you stand today with the 4-principle framework. ⬇️

Worried about letting AI speak for your brand? Every response in a DaVinci BrandStore is checked against your guidelines before a shopper sees it. See how to go live inside ChatGPT in 2 weeks. 👇