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By 2031, 90% of new cars will ship connected. Fewer than 1 in 5 OEMs turn that into services revenue. This guide shows where the gap is, and how to close it.

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By 2031, 90% of new cars will be connected as standard. Yet fewer than 20% of carmakers turn that connection into real connected services revenue. The barrier is not the product or the sales team. It is that no one can see the full picture across the three stages that matter: when a driver activates, how they use it, and whether they renew. When those stages sit in separate systems, revenue leaks away quarter after quarter, unnoticed. This is a visibility problem, and it is costing carmakers revenue that is already within reach. This guide shows how Explore³ gives Sales and Marketing the clarity to close it.

Your marketing platform tracks email opens. Your sales tools log demo attendance. Your telematics system records in-vehicle usage. Your DMS captures the handover. None of them talk to each other. Because those systems sit apart, activation stalls, renewals disappoint, and connected services revenue falls short. Connected car subscriptions are set to grow from 287 million to 528 million by 2029, and carmakers without a single, joined-up view will struggle to win their share. Explore³ brings all of it together, so your data finally drives the insights and the revenue it should.

The data already tells you what each driver values. Someone who activates real-time navigation in the first month behaves very differently from someone who never opens it, and that difference is the key to what they will pay for next. Most carmakers never act on it. Every driver gets the same generic offers, the same renewal nudges, the same untargeted upsells, and most quietly drift away. Tailor the connected services to what each driver actually uses, and you give them a reason to stay. McKinsey estimates connected vehicle services could generate $250 to $400 billion annually by 2030. The carmakers who personalise will take the larger share. Read the guide to see how.

Most connected services guides tell you what the problem is. This one tells you exactly what to do about it, in 90 days. Days 1 to 30: Unify activation, usage, dealer, and subscription data into a single view. Establish your baseline. Days 31 to 60: Expose friction, find what drives renewal, and tie commercial actions to paid outcomes. Days 61 to 90: Reallocate spend, refine messaging, and track the resulting impact on conversion, renewal, and upsell. Explore³ is the analytics platform built to make each step possible. Download the free guide to see how.