CoreMedia ads

Messy to meaningful in 12 weeks. That's the Deutsche Bahn story we're bringing to DMEXCO - Digital Marketing Expo & Conference 🚀 A corporate website this complex, rebuilt from the ground up in just 12 weeks. New information architecture, streamlined content, a digital foundation built for what's next, and AI in the mix without losing control of any of it. Eduardo Illanes Kurth (Deutsche Bahn) and our co-founder and CEO Sören Stamer are taking the stage for a masterclass on exactly how they did it: ▸ How data and real user insights reshaped the information architecture. ▸ Where AI actually helped, and where humans stayed in the lead. ▸ How a rebuild this big stayed on a 12-week timeline. If you're staring at a website that's grown into a maze, this is the session to catch 🙌 📍 DMEXCO 2026, Cologne. Hall 6, Booth B-040. September 23-24. Coming to Cologne? We'd love to see you there. Masterclass details and booth info below 👇

DMEXCO is the perfect event to start your autumn season with: inspiring, packed with new ideas, and the best place to see where the industry is heading 🍂 Here's the question we're coming to Cologne to dig into: how do you put AI to work without handing over control of your content, your brand, and your compliance? It's the topic of the decade 💬 This year we're sharing the booth with our implementation partners conet, ]init[ - Services for the eSociety, and Telekom MMS, bringing four perspectives on digital customer experience to one place. 📍 Hall 6, Booth B-040 📅 September 23 to 24, Koelnmesse Stop by to see CoreMedia 13 live, our newest major release, and how the CoreMedia Experience Platform keeps you in control while you scale. Govern AI-assisted content. Run your operations in Europe with real choice over hosting. Accelerate creation with CoreMedia KIO Copilot. Rather not wait until September? Book time with our experts now. Teams like CLAAS, Deutscher Bundestag, and Deutsche Telekom have trusted us for more than ten years. Come find out why.

Scaling engagement is complex for global brands 🚀 Channels operate in isolation. Regional teams can't move fast enough. The contact center has no visibility into what the customer was doing online thirty seconds before the call. The result? A disappointment gap between traffic and conversion. ⚡ CoreMedia's guide to a future-proof global customer engagement strategy rests on 5 pillars: - Inspirational commerce: content and transactions in one system. - Online to offline: connecting digital journeys to the contact center. - AI-powered personalization in real time, not overnight. - Global governance with local agility through hybrid headless. - Composable architecture: unified data, best-of-breed tools. Read the full guide 👉 https://lnkd.in/ezq5w3xt

"AI now decides which content reaches your customers." Most enterprises acknowledge this. Fewer know what to do about it. When content isn't structured, consistent, and governed, AI filters it out. Or surfaces the wrong answer at the wrong moment. CoreMedia's latest article on Business Reporter covers 3 fundamentals every enterprise needs to get right: 🔒 A single source of truth: inconsistencies between touchpoints are low-trust signals to AI. 🫡 Structured content: typed, decoupled components that serve websites, apps, and AI agents without translation loss. 🌎 Global governance: regional variants that inherit from the same source and stay within the same model. Read the full article on Business Reporter 👉 https://lnkd.in/eU9TMqAm

AI is a mirror with a megaphone. Give it messy, out-of-date content, and it just runs with it, repeating wrong information to every customer who asks. It spreads fast and is hard to walk back afterward. The nightmare of any marketer or brand manager. 🤯 The good news is: the opposite is also true. Feed it trustworthy, up to date, authorized, and consistent content, and it runs with that instead, your brand represented the way you actually approved it. ✅ At this scale, that means rethinking governance models that weren't built for AI's speed, as most governance stops at the website. The harder part is controlling everything AI now says live, in chat, in agent replies, through voicebots. Our new article walks through governing all of it: One governed source: pages and live conversations pull from the same approved content Human in the loop: someone signs off before AI content reaches a customer Role-based access and audit trails: who changed what, and who approved it Your model, your boundary: pick the AI model, including one in your own infrastructure Consistency everywhere: site, chat, agent replies, and voicebots work from the same facts We all agree AI is only as trustworthy as what you feed it? Learn more 🔗 https://lnkd.in/etXzb8_6

Price 💰 is always a spooky topic. And when it comes to lighter decisions, we often choose to buy a 15€ piece of clothing that lasts a year instead of a 75€ one that might last ten. When choosing and implementing a CMS, the license shouldn't be the cost receiving the most attention. The real costs hide elsewhere. Most enterprises only find out after the replatform. - Developer dependency: every campaign change needs an engineering ticket. - Global fragmentation: duplicate workflows, duplicate licensing, duplicate translation work. - Disconnected data: content that can't adapt to who is reading it loses conversions silently. - Time-to-market: every campaign delay is a revenue delay. CoreMedia breaks it down in full 👉 https://lnkd.in/eqfKZNSU