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Iron Mountain automates their entire event follow-up process with Conversica AI by personalizing outreach across regions, languages, and time zones without manual effort.Iron Mountain’s marketing team uses Conversica AI to handle pre- and post-event outreach automatically, personalizing follow-up across regions and languages. The result? 25% engagement rate across the board (5x the industry average) 4% hot lead rate turning conversations into real opportunities All without manual rep effort In this session, John Hansen, Sr. Director of Field Marketing, will share how his team scales event follow-up globally and keeps pipeline moving long after the booth closes. What You’ll Learn: How to turn event follow-up into a scalable, repeatable motion that drives consistent results The exact AI outreach strategy that reaches attendees and no-shows with personalized, multi-touch campaigns How to run multi-language, multi-region campaigns without overwhelming your team or adding headcount Proven metrics and benchmarks: Replicate Iron Mountain's 25% engagement and 4% conversion rates at your next event

Learn how Iron Mountain drives 25% engagement and turns event conversations into pipeline across regions and languages.

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Event Marketers: Join Our Free 60 Day Event Follow Up AI Growth Program What's Included in the Program... AI Event Concierge Follow-Up System Stop losing registrants in the shuffle. Every attendee is instantly followed up with, confirmed, and guided into 1:1 meetings through AI-powered coordination so your team spends less time chasing and more time closing. AI Event Campaign Jumpstart Library Skip the blank page. We preload 20+ proven AI campaigns for reminders, no-shows, and nurturing tested across thousands of events so you launch in hours not weeks. 1:1 Access to Our Event AI Playbook Specialists Tap into Conversica’s team of event AI experts who have deployed follow-up campaigns across thousands of events. They’ll guide you through setup, share best practices, and help optimize your AI follow-up for max results. Smart Personalization Engine Generic blasts don’t work. Our AI tailors outreach to booth visits, sessions attended, and expressed interests so every message feels like it was written just for them. Qualified Lead Engagement Report No more guessing who’s worth your time. Get a ranked report of your most engaged attendees and hottest leads so your team knows exactly who to prioritize. Results Protection Guarantee Worried it won’t work for your event? Try it risk-free. If you’re not thrilled after 60 days, keep using Conversica free for the rest of the year.